Crocs has announced Bollywood actor Siddhant Chaturvedi,as the face of its Echo range, that aims to bring together street style, comfort and personal expression through a culturally grounded narrative. 

The brand has rolled out a campaign, Let Them Talk, fronted by the actor, and conceptualised and produced by Homegrown. 
The campaign reflects a mindset shaped by lived-in, everyday moments—where confidence isn’t announced, but embodied, said the brand. Set against the rhythm of urban life, the campaign celebrates the in-between moments that define individuality, with Echo range styled as part of elevated, street-forward looks that move seamlessly from city streets to moments of dance, freestyle, and everyday expression.

The film follows Chaturvedi, whose journey and personal expression mirror this philosophy, as he moves through the world.

 

 

 

 

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Yann Le Bozec, head - Crocs International Marketing, said, “Let Them Talk is not just a campaign, it’s a cultural statement. As street culture continues to shape how style and identity are expressed today, Echo places Crocs firmly within those conversations. With Siddhant leading this narrative, this campaign reflects our belief that true confidence comes from owning who you are, without seeking permission or approval. This campaign reinforces Crocs as a platform for self-expression, built from the streets up.”

Varsha Patra, CEO/ co-founder, Homegrown, said, “Crocs Echo footwear gave us a canvas to create a film rooted in cultural play and individuality in motion. Siddhant Chaturvedi’s presence instinctively captures the spirit of the campaign: his multifaceted expression and creative energy feel entirely true to the world we set out to build.”