Hisense India, a subsidiary of the Hisense Group, has announced the appointment of  Adfactors PR as its strategic communications partner.

The collaboration aims to help Hisense Group improve its market visibility and elevate the brand credibility in India.  The PR responsibilities will focus on driving impactful and innovative media communications and amplifying influencer engagement across India.

Through the partnership, the agency aims to position Hisense as a household name across India. 

Pankaj Rana, CEO, Hisense India said, “The consumer electronics market in India is highly competitive, with demand growing steadily due to rising disposable incomes, increased internet penetration, a tech- savvy youth population, and an expanding middle-class. In this dynamic landscape, effective brand storytelling is essential. Partnering with Adfactors PR gives us the right partner to shape and share our story. With strategic media communication, we are on the right track to building proximity with consumers across India, aligning our brand promise with their evolving aspirations.”

Samir Kapur, director - PR, Adfactors, said, “Hisense India and Adfactors PR share a common vision of seeking to understand customer needs and working towards addressing these. We are delighted to partner with Hisense, a globally-recognised leader in the smart television category, and look forward to supporting its journey towards becoming one of the most trusted and admired brands in the Indian consumer electronics space through impactful and modern business communication.”