Škoda has rolled out its ‘Easy to Love’ campaign to spotlight the features and value proposition of the revamped Kushaq.

The campaign comprises an ad film.

The film opens with a man standing in the middle of a field as the new Kushaq is unveiled. Draped in a green cover, the car comes to life before being revealed to the iconic tune of Tujhe Dekha Toh from Dilwale Dulhania Le Jayenge, echoing the film’s memorable setting. The narrative then shifts to a woman driving the Kushaq, spotlighting its key features and offerings. The film closes with the tagline: The New Škoda Kushaq. Easy to Love.

What we think about it: The film smartly taps into a Bollywood movies emotional recall to create instant familiarity and warmth around the Kushaq, making the launch feel more like a love story than a product reveal. However, while the nostalgia hook is effective, the focus on sentiment slightly overshadows deeper storytelling around the car’s real-world performance and differentiation.

The campaign was released on YouTube and Instagram on 26 January.