Dentsu Creative Webchutney has secured the strategy and creative mandate for Rak Ceramics India and Kludi India.

The account was won following a multi-agency pitch and will be serviced by Dentsu Creative Webchutney's Bengaluru office.

Rak Ceramics is set to launch a bold brand refresh in India.

As per the mandate, the agency will architect the strategic and creative blueprint for both brands, building distinctive, design-led identities that resonate with India’s modern consumers.

Anisha Agarwal, head marketing, Rak Ceramics India and Kludi India, said, “This partnership with Dentsu Creative Webchutney is a pivotal step in elevating our brand’s positioning and building deeper connections with consumers. Under this mandate, dentsu will lead integrated creative campaigns across brand strategy, digital storytelling and experiential platforms, bringing to life our vision to redefine design and innovation in lifestyle spaces. We are excited about the journey ahead!”

Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added, “Rak and Kludi are global leaders, and we are thrilled to shape the future of homes across India with them. From creating living rooms that balance comfort and flexibility, to transforming bathrooms into personal wellness havens, our focus is on delivering digital-first, meaningful experiences. Guided by dentsu’s Bharat vision, our storytelling will reach every corner of the country, connecting deeply with people and making every home a symbol of India’s ambition, spirit, and progress.”