Subscribe
This is the first edition of the awardsThe shortlists for the 'Creative' category for the first edition of the Good Ads Matter Awards have been revealed.
The winners will be revealed on 30 May through an on-ground event in Mumbai. All shortlisted entrants will receive two passes to enter the event.
Manifest is the knowledge partner for the event, while Snowball Studios is the space partner.
Here are the shortlists:
| Sub-category | Entry | Entrant | |||
| 30 Seconds & Under | Fresh Pick - Rooster | McCann Worldgroup | |||
| 30 Seconds & Under | Odomos - Shhh... | McCann Worldgroup | |||
| 31 - 120 SECONDS | Motorola - Deep Connect | Dentsu Creative India | |||
| 31 - 120 SECONDS | Odomos - Clap | McCann Worldgroup | |||
| 31 - 120 SECONDS | Rotary Club of Bangalore - Alzheimer's Disease | McCann Worldgroup | |||
| Innovative Use of Audio & Radio | Motorola - Deep Connect | Dentsu Creative India | |||
| Innovative Use of Audio & Radio | Shankh Sound Studio - The Sound Design | McCann Worldgroup | |||
| PSA Advertising | Rotary Club of Bangalore - Alzheimer's Disease | McCann Worldgroup |
|||
| BEST AD (TV/CINEMA) | Adani - Pehle Pankha Aayega, Phir Bijli Aayegi | Adani Group | |||
| BEST AD (TV/CINEMA) | Bosch - Precision | The Womb | |||
| BEST AD (TV/CINEMA) | Dream 11 - Rohit, Sharmaji ka beta ya Suneil Shetty ka? | Tilt Brand Solutions | |||
| BEST AD (TV/CINEMA) | Jindal - The Steel of India | Kondurkar Studio | |||
| BEST AD (TV/CINEMA) |
Lahori Zeera - Har Koi Peera Lahori Zeera | Enormous Brands | |||
| BEST AD (TV/CINEMA) | Snickers l Hungal Driving School by Rohit Shetty | DuckTape Studios | |||
| BEST AD (TV/CINEMA) | Wok Tok - Chinese, par apne style se | Enormous Brands | |||
| Best Ad (Online | Adani Group - Pehle Pankha Aayega, Phir Bijli Aayegi | Adani Group | |||
| Best Ad (Online) | Ariel India - How Strong is your home team? HomeTeams #ShareTheLoad | BBDO India | |||
| Best Ad (Online) | Boldcare Serial | Moonshot Media | |||
| Best Ad (Online) | Dream11: Iss tournament mein, #TeamSeBadaKuchNahi | Tilt Brand Solutions | |||
| Best Ad (Online) | Jindal - The Steel of India | Kondurkar Studio | |||
| Best Ad (Online) | Native RO - Filter To Pagal Hai | Manja | |||
| Best Ad (Online) | P&G Whisper - Period Science for Moms | Leo India | |||
| Best Ad (Online) | Quaker Dohale Jewan | Leo India | |||
| Best Ad (Online) | Spotify Premium - Feel the music | Leo India | |||
| Best Ad (Online) | Swiggy Instamart - Chawal | Moonshot Media | |||
| Best Ad (Online) | Whisper - Early Periods | Leo India | |||
| Best Ad (Online) | Zivame - Museum of Boobs | Shikha Gupta | |||
| Animation | Birla Opus | Leo India | |||
| Animation | Crunchyroll India - Wish Your World Was Anime? | Tilt Brand Solutions | |||
| Animation | Winkin' Cow - Barn Party | McCann Worldgroup | |||
| Humour | Boldcare - Serial | Moonshot Media | |||
| Humour | Dream11: Iss tournament mein, #TeamSeBadaKuchNahi | Tilt Brand Solutions | |||
| Humour | Native RO - Filter To Pagal Hai | Manja | |||
| Humour | Spotify 2024 Wrapped, Team Bhidu or Team Bandruh? | Kulfi Collective | |||
| Humour | Super.Money - The Meh Film | Shikha Gupta | |||
| Humour | Swiggy Instamart - Chawal | Moonshot Media | |||
| Humour | WhatsApp - ‘Oye Lucky’ ft. Abhay Deol | BBDO India | |||
| Humour | Wok Tok - Chinese, par apne style se | Mothership Productions | |||
| Regional | Chitle Bandhu - Chaha Bakarwai Aani Toh | Setu Advertising | |||
| Regional | Flipkart - Celebrate Gudi Padwa with Flipkart! | Wit And Chai Media | |||
| Regional | HAISHA Paints - Mil Kar Karein Kamaal | Sideways Consulting | |||
| Regional | Maharashtra Tourism Film | Pick Films | |||
| Regional | Spotify India - Celebrating Chinna Kuyil Chithra | Kulfi Collective | |||
| Technology & Innovation | Ather - Halo | Blueprint Peterson | |||
| Technology & Innovation | Comedy Central - Happier Twogether | Sociowash Media | |||
| Technology & Innovation | Gatorade: Gatorade Turf Finder | Leo India | |||
| Technology & Innovation | Gitam - Transformation. It begins here. | Manja | |||
| Technology & Innovation | Oreo - Say it with Oreo | Leo India | |||
| Festive Advertising | Finolex Pipes & Fittings - Diwali 2024 | Finolex Pipes & Fittings | |||
| Festive Advertising | Flipkart - Gudi Padwa | Wit And Chai Media | |||
| Festive Advertising | Myntra - Jashn-e-Iftar | Toaster India | |||
| Festive Advertising | Netflix - Netflix Parivaar ki taraf se, Happy Diwali! | Toaster India | |||
| Festive Advertising | The Hindu - Life in the Day of Chennai | Celluloids Films | |||
| Sports | Adidas x Team India - You Got This | Method Productions | |||
| Sports | CRED - David Warner & SS Rajamouli | Moonshot Media | |||
| Sports | Dr. Agarwal's - Sachin & Glenn | Moonshot Media | |||
| Sports | Dream11: Ft. Hardik, Ishan, Ashwin and Baba Sehgal | Tilt Brand Solutions | |||
| Sports | Dream11: Iss tournament mein, team se bada kuch nahi. | Tilt Brand Solutions | |||
| Sports | Dream11: Rohit, Sharmaji ka beta ya Suneil Shetty ka? |
Tilt Brand Solutions | |||
| Sports | Gatorade: Gatorade Turf Finder | Leo India | |||
| Sports | ICC T20 World Cup - India’s Greatest Love | Tilt Brand Solutions | |||
| Sports | Star Cement - Har Ghar Mein Star, Lovelina Borgohain | VML | |||
| Vertical film | Swiggy - Group Order | One Hand Clap | |||
| Best Campaign of the Year - Film | Bold Care x Ranveer Singh ft. Johnny Sins | Moonshot Media | |||
| Best Campaign of the Year - Film | Dream11: Iss tournament mein, team se bada kuch nahi. | Tilt Brand Solutions | |||
| Best Campaign of the Year - Film | Finolex - #NoStressFinolex | Enormous Brands | |||
| Best Campaign of the Year - Film | Piramal Finance_Neeyat Campaign | The Womb | |||
| Best Campaign of the Year - Film | Spotify Premium - Feel the music | Leo India | |||
| Best Campaign of the Year - Film | Swiggy Instamart | Moonshot Media | |||
| Best Campaign of the Year - Film | Yas Island Abu Dhabi - Zindagi Ko Yas Bol | Momentum LLZ FZ |
| Press Advertising | Flipkart - Wipe this Ad | Leo India | |
| Press Advertising | Jindal - The Steel of India | Kondurkar Studio | |
| Press Advertising | Sleepwell - Did you Sleepwell? | Sideways Consulting LLP | |
| Press Advertising | Swiggy - Mango | Havas Media | |
| Outdoor Advertising | Buckaroo - Fit My Feet | McCann Worldgroup | |
| Outdoor Advertising | Eyebetes - The Naga Saint Eye Test | Godrej Consumer Products Limited | |
| Outdoor Advertising | Gatorade Turf Finder | Leo India | |
| Outdoor Advertising | Jindal - The Steel of India | Kondurkar Studio + Imran Khatri Productions | |
| Social Impact | Ariel India - How Strong is your home team? |
BBDO India | |
| Social Impact | Buckaroo - Fit My Feet | McCann Worldgroup | |
| Social Impact | Eyebetes - The Naga Saint Eye Test | Godrej Consumer Products Limited | |
| Social Impact | Garuda Rakshak - The Guardian in the Sky | Dentsu Creative India | |
| Social Impact | Madhur - The Good Cut | Dentsu Creative India | |
| Social Impact | Motorola - Deep Connect | Dentsu Creative India | |
| Social Impact | Reliance General Insurance Company Limited - Pink Star Rating | Atom Network | |
| Social Impact | Uber - Women's Safety | Dentsu Creative India | |
| Topical Advertising | Economic Times - Budget Blockbusters | Manja | |
| Topical Advertising | Economic Times - RESOLVE | Manja | |
| Topical Advertising | Tide VS. Holi | Sociowash Media | |
| Topical Advertising | TIMS CS | Manja | |
| Topical Advertising | Tinder - Consent Lena Zaroori Hai | Only Much Louder | |
| Topical Advertising | WhatsApp presents ‘Oye Lucky’ ft. Abhay Deol | BBDO India | |
| Use of Humour in Advertising | Amazon Prime - Dupahiya | Toaster India | |
| Use of Humour in Advertising | Economic Times - Budget Blockbusters | Manja | |
| Use of Humour in Advertising | Prestige Group | BY THE GRAM LLP | |
| Use of Humour in Advertising | Spotify - 2024 Wrapped, How To Get Over Your Ex | Kulfi Collective | |
| Innovation | Buckaroo - Fit my Feet | McCann Worldgroup | |
| Innovation | ESAF - Dabba Savings Account | McCann Worldgroup | |
| Innovation | Gatorade Turf Finder | Leo India | |
| Innovation | Moto Deep Connect | Dentsu Creative India | |
| Innovation | Reliance General Insurance Company Limited - Pink Star Rating | Atom Network | |
| Ambient & Point of Purchase | Madhur - The Good Cut | Dentsu Creative India | |
| Ambient & Point of Purchase | Maggi - KONA NI KHONA | Mccann Worldwide | |
| Best Writing | Dipsy - Take a Dip | CTA Communications | |
| Best Writing | Sleepwell Mom | Sideways Consulting LLP |
| Sub Category | Entry | Entrant |
| Film (B2B) | Adani Group - Pehle Pankha Aayega, Phir Bijli Aayegi | Adani Group |
| Film (B2B) | Ambuja Cement - Giants Together | Story Digital |
| Film (B2B) | Jindal Steel - The Steel of India | Kondurkar Studio |
| Film (B2B) | Raising Kandhamal - A Redwing Deployment Story | Dot Films |
| Outdoor | ||
| Outdoor (B2B) | Buckaroo - Fit My Feet | McCann Worldgroup |
| Innovation | ||
| Innovation (B2B) | Buckaroo - Fit My Feet | McCann Worldgroup |
| Innovation (B2B) | Lay's India - Farm Equal Case | Leo India |
| Innovation (B2B) | Lay's India - Water Sustainibility | Drops of Joy | Leo India |
| Innovation (B2B) | Motorola - Deep Connect | Dentsu Creative India |
| Innovation (B2B) | Shankh Sound Studio - The Sound Design | McCann Worldgroup |
| Digital & Social Media | ||
| Digital & Social Media (B2B) | Kirloskar Vasundhara | Centrick |
| Use of AI | ||
| Use of AI (B2B) | Tabreed - Sustainable Cooling | Main Division |
| GenZ Culture Code | ||
| GenZ Culture Code | Jimjam Pops No Twist this World Cup | The Womb |
| GenZ Culture Code | Myntra FWD - Gukesh Vs Vishy | Braindad |
| GenZ Culture Code | Spotify - Spotify 2024 Wrapped - How To Get Over Your Ex | Kulfi Collective |
| GenZ Culture Code | Swiggy - GroupOrder | One Hand Clap |
| GenZ Culture Code | Tinder - Ed Sheeran | Only Much Louder |
| GenZ Culture Code | Youtube India - From Ganji to GenZ | Bare Bones Collective |
| Best Use of Celebrity | ||
| Best Use of Celebrity | Dr. Agarwals - Sachin & Glenn | Moonshot |
| Best Use of Celebrity | Dream11: Iss tournament mein, #TeamSeBadaKuchNahi | Tilt Brand Solutions |
| Best Use of Celebrity | Dream11: Rohit, Sharmaji ka beta ya Suneil Shetty ka?#TeamSeBadaKuchNahi | Tilt Brand Solutions |
| Best Use of Celebrity | Prime Video India - New Feature: Jaggu Dada Mode | Bare Bones Collective |
| Best Use of Celebrity | Spotify, 2024 Wrapped - Team Bhidu or Team Bandruh? |
Kulfi Collective |
| Best Use of Celebrity | Swiggy Instamart - Chawal | Moonshot |
| Best Use of Influencer | ||
| Best Use of Influencer | Amazon Prime Video - Jaideep Is UNWELCOME To Nagaland ft. Samay Raina, Farida Jalal, Rinku Singh |
Manja |
| Best Use of Influencer | Bumble - Zeenat Aman | One Hand Clap |
| Best Use of Influencer | Jimjam Pops No Twist this World Cup Case Av | The Womb |
| Best Use of Influencer | Spotify - Feel the Music Case AV | Leo India |
| Best Use of Influencer | Swiggy - Vishal Dayama | One Hand Clap |
| Best Use of Influencer | Uber - Safety Never Stops Case AV | Dentsu Creative India |
| Best Use of User-Generated Content | ||
| Best Use of User-Generated Content | Amazon Prime Video - Panchayat S3 | SoCheers |
| Best Use of User-Generated Content | Pack One For Pintu | Schbang |
| Best Use of User-Generated Content | Sunita Williams | The Womb |
| Branded Content | ||
| Branded Content | WhatsApp presents ‘Oye Lucky’ ft. Abhay Deol | BBDO India |
| Branded Content | BGMI - DoomTroopers | Krafton India |
| Branded Content | Yas Island Abu Dhabi - Zindagi Ko Yas Bol | Momentum LLZ FZ |
| Branded Content | Piramal Finance - Hausle ki Parakh! | The Womb |
| Corporate Purpose & Social Responsibility | ||
| Corporate Purpose & Social Responsibility | Britannia Industries - Har Pocket Ab Dustbin, Earth Day 2024 | Code Red Films |
| Corporate Purpose & Social Responsibility | Franklin Templeton India - Change The Soch | Mothership Productions |
| Corporate Purpose & Social Responsibility | Mahindra Group - Zaheerabad Automotive Factory | Manja |
| Corporate Purpose & Social Responsibility | Pack One for Pintu | Schbang |
| Corporate Purpose & Social Responsibility | Piramal Finance | The Womb |
| Corporate Purpose & Social Responsibility | P&G Siksha - Stand Up For Learning Gap | Leo India |
| Corporate Purpose & Social Responsibility | Royal Enfield x EKA x Looms of Ladakh | Akshay Sharma |
| Social Behaviour | ||
| Social Behaviour | Ariel India - How Strong is your home team? | BBDO India |
| Social Behaviour | Franklin Templeton India - Change The Soch | Mothership Productions |
| Social Behaviour | SABHYATA DIWALI 2024 | Sabhyata |
| Social Behaviour | Stayfree India - #BetaStayfreeLeAana Daughter’s Day 2024 | Mothership Productions |
| Social Behaviour | Whisper India - Early Periods | Leo India |
| Social Behaviour | Whisper India - Period Science for Moms | Leo India |
| PSA Advertising | ||
| PSA Advertising | JSW - Domino Film - National Safety Week | Floating Canvas Company |
| PSA Advertising | Makers Hive Innovations - Empower with KalArm |
Basta Films |
| PSA Advertising | Pack One for Pintu | Schbang |
| PSA Advertising | Stayfree India - #BetaStayfreeLeAana Daughter’s Day 2024 | Mothership Productions |
| PSA Advertising | St Jude ChildCare Centres - The Impossible Choice | Hungry Films |
| PSA Advertising | WhatsApp presents ‘Oye Lucky’ ft. Abhay Deol | BBDO India |
