Britannia Good Day has launched a special edition 'Flavours of Equality Pride Pack'. 

This comes after Britannia Good Day extended an open invitation to its competitor Parle Monaco to share space in this specially designed Pride Pack. 

The ad is in partnership with The Humsafar Trust.

Conceptualised by Enormous, at the centre of this initiative is a simple yet powerful gesture. The invitation was on the front page of the Times of India and featured a pack wrapped in rainbow hues and titled Flavours of Equality, with an empty slot reserved for Parle Monaco and a message that read: 'If we can share a shelf, we can share a cause. The invitation served as a call to be a part of the pack during Pride Month and create something meaningful. Parle Monaco accepted the invitation through a post on Instagram. 

Along with Enormous, the campaign was brought to life in association with The Humsafar Trust, one of India’s oldest LGBTQIA+ organisations, which works for community health and inclusion, and with the support of GiveIndia.

The Flavours of Equality Pack took shape, featuring an array of Britannia’s Good Day cookies such as cashew, butter, pista badam, choco chip, and fruit & nut, alongside Parle’s classic - Monaco. 

As part of this initiative, Britannia Good Day is also contributing to all the Sahyog LGBTQIA+ clinics of The Humsafar Trust for a period of one year. 

The limited-edition The Flavours of Equality Pack is available exclusively on Flipkart Minutes in Bengaluru and Mumbai.

Siddharth Gupta - general manager, marketing Britannia Industries, said, "Britannia Good Day has stood for inclusivity, whether it's reimagining our cookie design to celebrate every unique smile, to raising awareness about cleft conditions.  With the Flavours of Equality pack, we’re taking another step forward. It’s a gesture to show that allyship can begin with something as simple as making space. We thank Parle Monaco for accepting our invitation and The Humsafar Trust for being a guiding partner in shaping this initiative with the right sensitivity and purpose. Brands have a role to play in creating space for representation, and we’re proud to stand for that”

Vivek Raj Anand, CEO, The Humsafar Trust, added, “At The Humsafar Trust, we have always believed that real change begins when communities, institutions, and brands come together with sincerity. Britannia’s partnership with us was a bold step in showing what allyship can look like in action, and we are thrilled to see that Parle has also joined this journey. This collaboration is not just a celebration of Pride Month; it’s a commitment to standing with the LGBTQIA+ community every day, in ways that are visible, meaningful, and lasting." 

Sandeep Patwardhan, senior VP, Enormous, said, "Inclusivity is no longer merely a need of the hour—it must become a way of life. This belief has been the driving force behind our thinking and approach. As a market leader, Britannia is uniquely positioned to lead the charge in advancing this crucial narrative—not just by speaking about inclusivity, but by actively embodying it as a way of life."