Truecaller Ads, the advertising arm of Truecaller, has announced the launch of Truecaller Play - a comprehensive suite of media advertising solutions designed to transform how brands connect with consumers in mobile-first environment.

Truecaller Play will provide advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention—when distractions are minimal and intent is high.

The platform will offer a wide range of ad formats tailored to specific business goals and will provide internal creative support to help brands develop custom rich media ads.

Hemant Arora, VP, global ad sales business, Truecaller, said, "At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play."