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06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations.

Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.

The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.

The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

boAt and Blinkit's 'The Circle of Shaq'.

05 Aug 2025 1:47 PM

When secrets build up during breakfast, boAt and Blinkit ease the tension in 10 minutes

The campaign consists of an ad film.

The merged entity will operate under 21N78E, with Postcard Media retaining its identity and leading content-driven mandates.

05 Aug 2025 10:17 AM

21N78E acquires Postcard Media

The agency aims to enhance its integrated communication services through this partnership.

Debdatta Bajpai

04 Aug 2025 4:25 PM

Monks appoints Debdatta Bajpai

She moves from Kinnect, where she was senior creative director.

Bingo!'s ‘From BFF to FF – Forgotten Friend'

04 Aug 2025 10:45 AM

Bingo! stands with the forgotten friend, from texts to blue ticks

Conceptualised by Tonic Worldwide, the campaign comprises two ad films.

01 Aug 2025 10:03 AM

Oindrila Roy exits Publicis India

Had joined the agency as managing director in 2022.

The founder of Kiss Films continues with his weekly diaries.

01 Aug 2025 9:03 AM

Producer's Diary by Dalbir Singh

A creative fears being featured in Dalbir's Diary on Manifest.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'

Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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