Advertising

Ananya Panday led with a 9% share of total ad volumes during the current season of IPL

06 May 2025 11:20 AM

Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report

Shah Rukh Khan was the only consistent endorser across both IPL 17 and IPL 18, according to the celebrity endorsement report.
Alongside Bumrah, the campaign also features Sanjana Ganesan, his wife.

06 May 2025 10:52 AM

Jasprit Bumrah invests in uppercase

The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.
Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
Kiran Bhanushali

05 May 2025 11:07 AM

Opinion: Different species of creative directors

Rediffusion's senior creative director lists why his peers are the ones that make advertising chaotic, yet brilliant. 
Debbi Vandeven

05 May 2025 10:56 AM

The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven

VML's global CCO on the recent merger's influence on its creative vision, India’s creative potential and strategic importance, and more...
Manifest's May issue

05 May 2025 10:19 AM

Manifest's May issue is out

There's Manifest Play coverage, a chat with Debbi Vandeven, global CCO, VML, an analysis of the financial impact of awards, and more...
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report

The annual report by Lions reveals two major barriers to creativity: poor insights and cultural inertia.

Latest Stories

Ankush Aggarwal (left) and Sahil Sikka

02 Jan 2026 12:18 PM

PSB Xchange appoints Ankush Aggarwal and Sahil Sikka
Vinay Joshi

02 Jan 2026 12:15 PM

Rapid Fire with Vinay Joshi
Giva's 'Glow in Motion' campaign

02 Jan 2026 12:11 PM

Giva pulls off a perfect heist with Barkha Singh
Here's what Dalbir Singh is doing this week.

02 Jan 2026 11:56 AM

Producer's Diary by Dalbir Singh

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Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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