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Adyasha Roy Tomar

29 Jul 2025 9:33 AM

Adyasha's blog: If your idea is 'celebrity', you don't have an idea

The author highlights the growing over-reliance on celebrity endorsements in advertising at the cost of core brand storytelling.
Joji Jacob (left) and Rana Barua

28 Jul 2025 10:42 AM

'Talent crunch in advertising is a myth'

Rana Barua, group CEO, Havas India, SEA, and North Asia, and Joji Jacob, regional CCO, Havas Creative, chatted with Manifest at Cannes.
The founder of Kiss Films continues with his weekly diaries for Manifest.

25 Jul 2025 9:16 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is having a conversation about a director's poor performance.
Sweta Kutty

25 Jul 2025 9:14 AM

Unfiltered: The evolution of Indian advertising - the power of concept in a visual world

Sweta Kutty continues our monthly Her Take column, in which women producers and directors share their thoughts about the industry.
Jeff Goodby

24 Jul 2025 8:55 AM

‘Some clients still care about awards, but the number is dwindling'

Goodby, Silverstein & Partners' Jeff Goodby shares how the agency operates, its evolution, the role of Omnicom, awards, and more...
Dhruv Warrior

23 Jul 2025 2:26 PM

Dhruv Warrior joins VML India

Moves from Foxymoron, where he was national creative director. 
Sudarshan Karandikar

22 Jul 2025 11:05 AM

Sudarshan Karandikar joins Madison Loop 

He moves from RYB TechnoCreative Solutions, where he was senior consultant and co-founder.
Hyue has been co-founded by Pradeep Banerjee and Nabeel Kadri.

22 Jul 2025 9:21 AM

Hyue assigns creative mandate to ZeroFifty Mediaworks

The agency's mandate includes brand strategy, integrated creative communications, and content design.
Based in Gurugram, The Native follows a lean, partner-led model supported by a network of seasoned collaborators across content, media, digital, and policy.

21 Jul 2025 12:20 PM

Ex-Burson India and Omnicom Singapore executive Vineet Recriwal launches The Native

Sets up a founder-focused communications company with an aim to sharpen narratives and scale visibility in high-velocity markets.
The founder of Kiss Films continues with his weekly diaries for Manifest.

18 Jul 2025 10:29 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films shares how unevenly the industry values different kinds of work.

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Adyasha Roy Tomar

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Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
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Godrej Industries' new identity resembles that of an independent Australian agency

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