Advertising

Jitender Dabas (Left) and Pallavi Chakravarti

18 Jul 2025 10:05 AM

David vs Goliath: Who has the upper hand in the agency battle?

The eternal debate rages on - do network agencies still have an edge, or are independent agencies better equipped to meet modern-day demands?
Top row (left to right): Yasuharu Sasaki and Harsha Razdan. Bottom row (left to right): Narayan Devanathan, Amit Wadhwa and Gurbaksh Singh.

17 Jul 2025 5:02 PM

Dentsu Lab launches in India

Gurbaksh Singh, chief creative officer and chief innovation officer - South Asia, dentsu, will lead The Lab in India.
Tuborg X Lowe Lintas

17 Jul 2025 4:55 PM

Tuborg assigns creative mandate to Lowe Lintas

The account was won post a multi-agency pitch and will be handled by the agency's Gurugram office. 
The Indian Masculinity Maze report reveals a dominant reliance on outdated tropes

17 Jul 2025 3:32 PM

94% of Indian ads still reinforce outdated masculinity: Kantar report

The 'Indian Masculinity Maze' report examines what ads get wrong and how urban Indian men are perceived and portrayed in modern advertising.
A screen grab from the Shree Anandhaas promo film

17 Jul 2025 10:34 AM

Shree Anandhaas dishes up drama with a punch of absurdity for its Chennai launch

Conceptualised by Coimbatore-based agency Desert Hawk, the promo film is as bizarre as it is effective.
Sir Martin Sorrell

16 Jul 2025 9:32 AM

'If I was the CMO of P&G or Unilever, I'd be raising red flags about how WPP is operating'

Sir Martin Sorrell, executive chairperson, S4 Capital, engages in a conversation about the current state of holding companies, and more...
Baiju Shah

15 Jul 2025 7:11 PM

Accenture's Baiju Shah moves to WPP

Was global chief strategy officer at Accenture Song.
Sainath Saraban 

15 Jul 2025 1:10 PM

Theblurr appoints Sainath Saraban 

He was most recently serving as the co-founder and head - creative, Studio Simple. 
Devarshi Shah

15 Jul 2025 12:17 PM

Devarshi Shah elevated at Only Much Louder

Was senior vice president for its branded content division.
WPP Media's Mindshare led the agency billings table for 2024

15 Jul 2025 11:50 AM

WPP Media agencies continue dominating billings in India: COMvergence report

Its agencies contribute to 41.25% of the total billings in India. 

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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