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Society Tea Spice Secrets campaign

17 Feb 2025 1:49 PM

Society Tea evokes the ‘good old days’ with Spice Secrets

The campaign focuses on the emotional connection between food and memories, highlighting the brand’s flavourful offerings.

17 Feb 2025 11:10 AM

Surprised that the Motorola work didn't win as much as the 'Unfiltered History Tour': Amit Wadhwa

Dentsu Creative's CEO for South Asia, chats with us about growth, life after winning the 'agency of the year' at Cannes in 2022, and more...

Starting from April 2025, the agency will take over responsibilities from the incumbent media agency, Madison World.

16 Feb 2025 9:56 PM

Godrej Consumer Products assigns its media duties to EssenceMediacom

The account was previously handled by Madison.

Screenshots of some of the Valentine's Day campaigns we loved.

14 Feb 2025 12:13 PM

Brand work that played Cupid this Valentine's

Here's our take on some of the creative, quirky, and love-struck V-Day campaigns that aim to steal our hearts (and wallets).

From left: Pratik Shah, Tassaduq Hussain, Tapan Basu, Afshan Hussain Shaikh, Richard Fearon and Tyler Roth

14 Feb 2025 11:29 AM

Good Ads Matter Awards 2025: Jury for 'Colour Grading' category announced

Early bird deadline for the award submission is 28 February 2025.

Adyasha Roy Tomar (left) and Mayur Hola

14 Feb 2025 11:12 AM

Adyasha and Mayur's blog: LOVESUGARSEXMAGIC

We continue to eavesdrop on Swiggy's Mayur Hola and McCann Worldgroup's Adyasha Roy Tomar’s conversations.

Here's what the founder of Kiss Films is doing this week.

14 Feb 2025 10:50 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films finds himself in an unexpected late-night texting scandal.

13 Feb 2025 10:20 AM

Kushager Tuli joins Tilt Brand Solutions

He moves from Leo Burnett, where he was executive creative director.

Volvo Cars campaign

12 Feb 2025 3:43 PM

Volvo reveals the 'most ignored painting'

Releases a campaign during the National Road Safety Month.

The philosophy is designed to revolutionise the way marketers build brands in the era of AI

12 Feb 2025 12:30 PM

Lodestar UM launches Full Colour Media

Through the new proposition and philosophy, the agency urges brands to 'Stand Against Bland'.

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Dalbir Singh continues his diary for Manifest.

14 Nov 2025 10:21 AM

Producer's Diary by Dalbir Singh

14 Nov 2025 10:13 AM

Opinion: Look, plates and walls are telling stories, are you listening?

Rinesh Jayarathne

14 Nov 2025 9:38 AM

Wondrlab elevates Rinesh Jayarathne

Crocs teams up with Himesh Reshammiya

14 Nov 2025 9:18 AM

Crocs teams up with Himesh Reshammiya for ‘Your Crocs, Your Rizz'

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Snippet from Google Gemini campaign

07 Nov 2025 11:34 AM

Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks

Winner for the second edition of the Centrick-Manifest print contest

04 Nov 2025 8:52 AM

Centrick-Manifest print ad contest: Winner announced

Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top

Johnson Verghese

30 Oct 2025 9:20 AM

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese