Advertising

February 2025's cover page

31 Jan 2025 11:06 AM

February issue of Manifest is now out

We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Here's what the founder of Kiss Films is doing this week.

31 Jan 2025 8:59 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is left perplexed after a conversation with a creative.
mCanvas TV

30 Jan 2025 11:29 AM

mCanvas introduces mCanvasTV for engaging connected TV ads

The technology will leverage interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands.
From left: Sriram G, Shagun Seda, Alok Mohanan, Amit Doshi, Mayur Hola, Smita Salgaonkar and PG Aditiya.

30 Jan 2025 11:12 AM

Impact of 'good ads' on marketing

The panel explored the significance of well-crafted ads in marketing and their impact on business success.
Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.
Adesh Mulkalwar

28 Jan 2025 1:21 PM

EssenceMediacom elevates Adesh Mulkalwar

Was manager, e-commerce.
Mihir Karkare

28 Jan 2025 1:29 AM

Mihir Karkare ends his 16-year stint with Mirum India

He joined as co-founder and EVP in 2009 and later served as MD from February 2024 until his exit.
Seen Enough by Aditi Jain

27 Jan 2025 11:26 AM

Seen Enough by Aditi Jain

Humorous observations about everyday life and events in advertising.

Latest Stories

Ankush Aggarwal (left) and Sahil Sikka

02 Jan 2026 12:18 PM

PSB Xchange appoints Ankush Aggarwal and Sahil Sikka
Vinay Joshi

02 Jan 2026 12:15 PM

Rapid Fire with Vinay Joshi
Giva's 'Glow in Motion' campaign

02 Jan 2026 12:11 PM

Giva pulls off a perfect heist with Barkha Singh
Here's what Dalbir Singh is doing this week.

02 Jan 2026 11:56 AM

Producer's Diary by Dalbir Singh

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Dream11 had a 'NewScore' of 73.71

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Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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