Advertising

On Monday, 23 June, Britannia made waves with a bold front-page print ad inviting Parle Monaco to “share shelf space” this Pride Month.

25 Jun 2025 5:44 PM

Parle bites back in support of Britannia’s pride advocacy callout

The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.
Two years ago, Publicis Groupe India developed an enabling support culture for its people who are battling critical illnesses including cancer.

25 Jun 2025 11:20 AM

Publicis Groupe India launches screening time off to support preventive cancer care 

Partners with Datar Cancer Genetics to bring cancer screening to employees and their families.
Vivek Anchalia (left) and Harshada Menon

25 Jun 2025 10:56 AM

How much AI is too much?

From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.
The backlash has come for Talented's 'Nature Shapes Britannia', FCB India's 'Lucky Yatra' and Havas Creative's 'Ink of Democracy' campaigns

24 Jun 2025 2:10 PM

'If a friend fails, it’s upsetting. But what’s more upsetting is the fact that a friend tops'

The author shares his opinion on the ongoing scrutiny over three Indian Cannes Lions wins.
Saumya Agarwal

24 Jun 2025 10:54 AM

Saumya Agarwal joins Madison Media Plus 

He moves from Starcom, where he was associate vice president. 
K Ramakrishnan

24 Jun 2025 10:01 AM

The Script Room appoints K Ramakrishnan as independent director

He continues as managing director, Kantar South Asia.
Mithila Saraf at Cannes Lions 2025

24 Jun 2025 9:45 AM

Cannes Lions 2025: Is advertising the coolest job in the world?

Famous Innovations' CEO looks at the festival from an outsider’s lens.
The brand spotlights its Pillemark through this campaign.

23 Jun 2025 8:26 PM

Ikea rolls out a welcome mat for all, with pride

Conceptualised by Leo India, the campaign comprises an ad film.
Shrenik Gandhi

23 Jun 2025 10:49 AM

Cannes Lions 2025: 'Ideas, rooftops and new friends — one of those Cannes days'

Shrenik Gandhi, co-founder and CEO, White Rivers Media, pens down his experience from the festival. 
Josy Paul

23 Jun 2025 10:37 AM

Cannes Lions 2025: Insights are collective; confessions are personal – Josy Paul

BBDO India’s chairperson and CCO, who was the jury president for the ‘SDG’ category, took to the stage on day five.

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