Advertising

Renée's Mother's Day campaign

06 May 2025 3:53 PM

Mother's 'nazar ka tikka' meets the non-smudgeable Renée

The campaign features actor Supriya Pathak and has been released ahead of Mother's Day
YouTube Shorts and Reliance Jio's campaign.

06 May 2025 3:39 PM

From scenic views to viral news, Reliance Jio and YouTube power creators' travel dreams

Conceptualised by Toaster, the campaign comprises an ad film.
Rajni Daswani

06 May 2025 1:31 PM

SoCheers elevates Rajni Daswani

Joined the agency in 2014 as senior digital marketing manager - brand experience.
Ananya Panday led with a 9% share of total ad volumes during the current season of IPL

06 May 2025 11:20 AM

Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report

Shah Rukh Khan was the only consistent endorser across both IPL 17 and IPL 18, according to the celebrity endorsement report.
Alongside Bumrah, the campaign also features Sanjana Ganesan, his wife.

06 May 2025 10:52 AM

Jasprit Bumrah invests in uppercase

The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.
Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
Kiran Bhanushali

05 May 2025 11:07 AM

Opinion: Different species of creative directors

Rediffusion's senior creative director lists why his peers are the ones that make advertising chaotic, yet brilliant. 

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Anurag Iyer

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Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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Godrej Industries' new identity resembles that of an independent Australian agency

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