Crocs has joined forces with singer-music composer Himesh Reshammiya for its latest campaign, ‘Your Crocs, Your Rizz’ that aims to capture the effortless charm and unspoken confidence that comes from simply being yourself.  
 
Conceptualised and produced by Kulfi Collective, the campaign builds on Crocs’ mission to celebrate unfiltered self-expression and internet-first humour. 
 
“At Crocs, we believe real confidence comes from being completely yourself. With ‘Your Crocs, Your Rizz,’ we wanted to capture that effortless, magnetic energy that makes people stand out without even trying. Himesh embodies that spirit perfectly – confident, original, and entirely his own. This creative is a reminder that true ‘rizz’ isn’t about performance, it’s about presence,” said a Crocs spokesperson.
 
Akshat Gupt, co-founder and chief creative officer, Kulfi Collective, added, “Himesh is pure internet gold — mysterious, legendary, and just unapologetically himself. With ‘Your Crocs, Your Rizz,’ we wanted to bottle that same energy — effortless, a little absurd, and completely magnetic. It’s a celebration of confidence that doesn’t need words- just presence. Because Crocs isn’t about fitting in; it’s about showing up exactly as you are.”  

Watch the film here: 

 

 

 

 

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