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06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations.

Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.

The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.

The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

boAt and Blinkit's 'The Circle of Shaq'.

05 Aug 2025 1:47 PM

When secrets build up during breakfast, boAt and Blinkit ease the tension in 10 minutes

The campaign consists of an ad film.

The merged entity will operate under 21N78E, with Postcard Media retaining its identity and leading content-driven mandates.

05 Aug 2025 10:17 AM

21N78E acquires Postcard Media

The agency aims to enhance its integrated communication services through this partnership.

Debdatta Bajpai

04 Aug 2025 4:25 PM

Monks appoints Debdatta Bajpai

She moves from Kinnect, where she was senior creative director.

Bingo!'s ‘From BFF to FF – Forgotten Friend'

04 Aug 2025 10:45 AM

Bingo! stands with the forgotten friend, from texts to blue ticks

Conceptualised by Tonic Worldwide, the campaign comprises two ad films.

01 Aug 2025 10:03 AM

Oindrila Roy exits Publicis India

Had joined the agency as managing director in 2022.

The founder of Kiss Films continues with his weekly diaries.

01 Aug 2025 9:03 AM

Producer's Diary by Dalbir Singh

A creative fears being featured in Dalbir's Diary on Manifest.

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Latest Stories

Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'

Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro

Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'

Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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India at number 11 across Commonwealth nations in 'AI-readiness'

WPP CEO Cindy Rose called for clients to exercise 'due diligence'

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Publicis responds to WPP over 'no-pitch business wins'

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Cred's film featuring Rakhi Sawant

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