Manifest Media Staff

The Gen Z Playbook tracks values and spending of the cohort

08 May 2025 3:40 PM

80% Gen Z consumers trust influencers over celebrity endorsements: Report

The cohort further values relatable recommendations from micro-influencers versus mega-influencers, as per the ET Snapchat Gen Z Index.
It also partners closely with Banijay Entertainment’s dedicated live event and experiences business, Banijay Live, on its brand-led activations to drive maximum strategic value across its deals.

08 May 2025 1:40 PM

EndemolShine India partners with Mediascope

Aims to focus on brand placement and advertiser-funded programming (AFP) as a key business vertical. 
Mohit Roy Sharma

08 May 2025 11:18 AM

Mohit Roy Sharma joins India TV

Moves from ABP Network, where he was senior executive editor, outreach and head – corporate communications.
Prega News and Swiggy's ‘Pregnancy Cravings’ campaign.

07 May 2025 5:17 PM

Prega News and Swiggy turns pregnancy desires into a delivery menu

Conceptualised by FCB Kinnect, the campaign comprises an ad film. 
GroupM is set to overhaul its agency structure

07 May 2025 3:52 PM

GroupM to overhaul agency structure, will merge brands under single P&L

Expected to consolidate its agency brands - EssenceMediacom, Mindshare, and Wavemaker into a single entity.
Giva for Every Mother's campaign.

07 May 2025 3:30 PM

Giva helps Anushka Sharma redefine Mother’s Day, one sparkle at a time

Conceptualised in-house, the campaign comprises two ad films.
Will provide brands with precision targeting, deeper audience insights, and enhanced content performance tracking. 

07 May 2025 3:15 PM

JioStar launches JioStarverse, a data-led influencer marketing platform

Powered by Qoruz, the platform features a pool of over 500 JioStar influencers across genres.
Lowe Lintas X Cofsils

07 May 2025 3:06 PM

Cofsils assigns brand and communications duties to Lowe Lintas

The account was won post a multi-agency pitch. 
Winners will be announced between 21-23 May during Goafest.

07 May 2025 1:44 PM

Goafest 2025: Abbys shortlist revealed

A total of 1,753 entries have been shortlisted across media and creative.
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'

Sania Mirza chats with us about her early days in tennis, Pickleball Open 2025 in Dubai, brand endorsements and more.

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