Myntra has rolled out a new campaign, ‘Slay Karo, Settle Nahi’ (Don’t just settle, slay), to spotlight the brand’s focus on helping young consumers express themselves through affordable, quality fashion.

The campaign consists of an ad film set at a 50th anniversary celebration, where a young girl greets guests and introduces a series of comments from elders. An uncle remarks that today’s generation changes jobs like scrolling through Reels, while an aunt says they take solo trips just for the vibes and get bored with their clothes almost instantly. The girl then returns to say that while the older generation may not always understand the young, Myntra does and has 'cracked the deal.' In response, the younger generation expresses itself through style, choosing fashion from Myntra. The film ends with the tagline, Slay Karo, Settle Nahi.

What we think about it: Smartly taps into familiar family-function commentary to create an instantly relatable narrative, positioning Myntra as a brand that 'gets' young consumers. However, its reliance on well-worn generational stereotypes makes the storytelling predictable, limiting its ability to truly surprise or deepen the brand message.

The campaign was released on YouTube on 27 January.