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Manifest Media Staff

This report provides insights into how brands must adapt to the evolving expectations of Indian consumers.

22 Aug 2024 9:13 AM

Tata Motors tops Havas CX India’s X Index 2024, Apple is second

Indian consumers prioritise personalisation and emotional engagement, cites the report covering 50 brands across nine categories.

Skoda's Kylaq is scheduled to launch in February 2025

21 Aug 2024 11:45 PM

This was a 100% PR job and has been very well executed: Škoda's Petr Janeba on its Kylaq 'campaign'

The brand director of Škoda Auto India chats with Manifest about the extended one-year 'campaign' for the Kylaq, and more...

Swati Bhattacharya

21 Aug 2024 7:37 PM

Swati Bhattacharya to join GCPL's Lightbox

Was FCB India's creative chairperson till February 2024.

Shweta Mehrotra

21 Aug 2024 6:09 PM

Tute Consult elevates Shweta Mehrotra as vice president

She was lead-strategy and operations.

Grapes Worldwide enters international market

21 Aug 2024 5:08 PM

Grapes Worldwide forays into the UK market

This marks the agency’s first-ever international office.

Interactive Avenues and Super League Kerala

21 Aug 2024 1:27 PM

Super League Kerala assigns its creative and media duties to Interactive Avenues

No multi-agency pitch was involved for this account win and will be handled by Interactive Avenues' Mumbai office.

97% of the Indian OTT audience watches content on their smartphones

21 Aug 2024 1:09 PM

India's OTT audience hits 547 million but active paid users remain stagnant: Ormax

The growth is driven entirely by a 21% surge in the AVOD segment, while paid subscriptions saw a 2% decline, according to the report.

Ruturaj Gaikwad

21 Aug 2024 10:35 AM

Blackberrys collaborates with Ruturaj Gaikwad

The brand released a campaign to showcase the collaboration.

62% of young Indians state that AI will moderate social media within the next decade

21 Aug 2024 10:26 AM

Gen Z follows constructive chaos, fan authority, empathetic tech and a soft feminist revolution

Virtue Worldwide's study aims to decode Gen Z for brands and marketers.

Sprite's 'Thand Rakh at Home' campaign

21 Aug 2024 10:20 AM

Sprite becomes Vedang Raina's ultimate partner to chill

Rolls out a campaign 'Thand Rakh At Home,' conceptualised by Ogilvy.

Latest Stories

11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

11 Nov 2025 10:54 AM

Opinion: The brief is a lie; the truth is in the blind spot

Scapia's 'Travellers on Our Mind. All the Time' campaign.

10 Nov 2025 8:16 PM

From ice cream dates to desert debates, Scapia turns daily moments into travel stories

Casio's Making Moments That Matter campaign

10 Nov 2025 4:23 PM

Casio India celebrates modern love with ‘Making Moments That Matter'

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Snippet from Google Gemini campaign

07 Nov 2025 11:34 AM

Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks

Winner for the second edition of the Centrick-Manifest print contest

04 Nov 2025 8:52 AM

Centrick-Manifest print ad contest: Winner announced

Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top

Johnson Verghese

30 Oct 2025 9:20 AM

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese