Manifest Media Staff

Ananya Panday led with a 9% share of total ad volumes during the current season of IPL

06 May 2025 11:20 AM

Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report

Shah Rukh Khan was the only consistent endorser across both IPL 17 and IPL 18, according to the celebrity endorsement report.
Alongside Bumrah, the campaign also features Sanjana Ganesan, his wife.

06 May 2025 10:52 AM

Jasprit Bumrah invests in uppercase

The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
PharmEasy campaign

06 May 2025 10:25 AM

PharmEasy ensures a smooth day with no interruptions

Conceptualised by BusyPeople, the campaign comprises two films.
Indian Railways' ‘Lucky Yatra’ campaign

05 May 2025 7:40 PM

Indian Railways' gamble against ticketless travel

Conceptualised by FCB India, the campaign seeks to incentivise travellers with a chance to win a lottery every time they buy a train ticket.
Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Sony Max 1

05 May 2025 2:46 PM

Sony Pictures Networks India launches Sony Max 1

The new Hindi film channel aims to offer a viewing experience that reflects the spirit of Indian households. 
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
From left: David Simonsen, Jangho Seo, Gaurav Gandhi and Kelly Day

05 May 2025 11:11 AM

Prime Video partners with CJ ENM

Through this collaboration, the OTT platform has secured multi-year worldwide distribution rights for Korean content.
The FMCG company also reported a 20% YoY increase in consolidated revenue, reaching INR 2,730 crore, alongside significant growth in India and international markets.

05 May 2025 11:06 AM

Marico board approves re-appointment of Saugata Gupta as MD and CEO

Gupta joined Marico in 2004 as marketing head, became CEO of India Business in 2007, and has served as MD and CEO since 2014.

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'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

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Credibility vs clout: The changing currency of awards

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