Manifest Media Staff

Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
Vivo rolls out another leg of its #JoyOfHomecoming campaign.

07 Oct 2025 12:56 PM

Vivo shines a light on togetherness, promises, and homecoming

Conceptualised by FCB India, the campaign comprises an ad film.
Asian Paints #HarGharBlue campaign

07 Oct 2025 10:29 AM

Asian Paints celebrates India's women cricketers with ‘Meri Wali Blue'

Conceptualised by FCB Kinnect, the campaign brings a new shade of pride to cricket, drawing from the brand's 'Har Ghar Blue' insight.
The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.
However, the report cautions brands to combine AI with human oversight.

07 Oct 2025 12:51 AM

AI-related searches hit 654 million ahead of the 2025 festive season: GIPSI's GRWAi Report

The study highlights how AI is reshaping celebration, commerce, and creativity across India.
Pantaloons onboards Samantha Ruth Prabhu as its first-ever brand ambassador

06 Oct 2025 3:53 PM

Pantaloons names Samantha Ruth Prabhu as brand ambassador

Unveils festive campaign ‘Spark Your Imagination' featuring the actor.
PHD India X Watertec

06 Oct 2025 3:09 PM

PHD India bags integrated media mandate of Watertec India

The account was won post a multi-agency pitch.
Zepto's 'Mithai Wars' campaign.

06 Oct 2025 1:29 PM

Kaju Katli vs Soan Papdi: Zepto turns Diwali into a dessert democracy

Ahead of Diwali, the campaign, which consists of an ad film, continues the q-comm's Soan Papdi comeback story.
Hari Krishnan

06 Oct 2025 12:22 PM

Hari Krishnan moves on from Tilt Brand Solutions, joins FCB India

He was serving as the chief business officer at Tilt Brand Solutions.

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