Manifest Media Staff

BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.

ASCI study finds Gen Alpha living in a seamless world of content and commerce

18 Mar 2026 11:05 AM

Gen Alpha vulnerable to 'narrative-driven brand messaging': ASCI study

Study calls for a principle-based, ecosystem-wide response to ensure a responsible approach to marketing to children under 15 years.

Winners from the second edition of ad:tech

18 Mar 2026 10:51 AM

ad:tech Honours Awards: Winners announced

Laqshya Media and Mobavenue Media each won two Golds. Glad U Came, Paytm Ads, Publicis, Rediffusion, and VaynerMedia also won a Gold each.

India drops two positions to number four among the most-awarded countries for effectiveness

18 Mar 2026 10:31 AM

Warc Effective 100: Leo Mumbai is second among the most-awarded agencies for effectiveness globally

The Womb is the second-most awarded independent agency globally.

Bajaj Electricals

17 Mar 2026 2:57 PM

Bajaj Electricals acquires brand rights for Morphy Richards

The deal valued at INR 141.4 crores transfers the IP and brand rights of Morphy Richards India and select South Asian markets.

Goodknight's 'Macchar Hai, Mehman Nahi' campaign

17 Mar 2026 2:11 PM

GCPL reminds people that not every guest is welcome

The campaign shows how India's natural instinct for hospitality extends even to things we don't intend - like mosquitoes.

Star Sports' IPL campaign

17 Mar 2026 11:20 AM

Star Sports wants the youth to live without fear

Rolls out campaign for the IPL, which is scheduled to kick off on 28 March.

Flipkart's latest 'Ghar ko sajaiye' campaign

17 Mar 2026 11:18 AM

Flipkart turns neighbourhood camaraderie into a case for everyday e-comm

Conceptualised by Leo India, the campaign taps into small-town banter to showcase its home décor offerings.

Adhir Anand

17 Mar 2026 11:12 AM

Zydus Wellness appoints Adhir Anand

He moves from Wavemaker after a stint of seven years.

Christian de La Villehuchet

17 Mar 2026 10:47 AM

‘We are seeing independent creative agencies being  created to be sold, and that's dangerous'

Havas' Christian de La Villehuchet discusses how advertising continues to remain relevant, and the two types of independent agencies.

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