Manifest Media Staff

The Indian Masculinity Maze report reveals a dominant reliance on outdated tropes

17 Jul 2025 3:32 PM

94% of Indian ads still reinforce outdated masculinity: Kantar report

The 'Indian Masculinity Maze' report examines what ads get wrong and how urban Indian men are perceived and portrayed in modern advertising.

Sunfeast Mom's Magic campaign.

17 Jul 2025 1:14 PM

Sunfeast Mom's Magic champions women who choose love over labels and motherhood through adoption

The campaign comprises an ad film.

A screen grab from the Shree Anandhaas promo film

17 Jul 2025 10:34 AM

Shree Anandhaas dishes up drama with a punch of absurdity for its Chennai launch

Conceptualised by Coimbatore-based agency Desert Hawk, the promo film is as bizarre as it is effective.

Google is offering Gemini Pro free for students for a year

17 Jul 2025 10:24 AM

Google makes clarion call to students about Gemini Pro

Conceptualised by Toaster, the film reveals Gemini Pro's offerings.

Mediascope wins exclusive India mandate for The Telegraph UK

16 Jul 2025 6:42 PM

The Telegraph UK appoints Mediascope to handle Indian mandate

To handle the broadsheet's branded content and advertising partnerships in India.

Rashmika Mandanna

16 Jul 2025 5:15 PM

Isopure signs Rashmika Mandanna as its brand ambassador

Rolls out a campaign, 'Everything you need, nothing you don't' featuring Mandanna.

Abhishek Singh Chauhan

16 Jul 2025 4:08 PM

Asian Footwears appoints Abhishek Singh Chauhan

He moves from Dorset Industries, where he was DGM brand and marketing.

Prime Video's #ItsOnAmazonPrime campaign.

16 Jul 2025 2:17 PM

Manoj Bajpayee breaks down 'funny' and Samantha decodes 'thriller' to show Prime Video has it all

Conceptualised by Manja, the campaign comprises two ad films.

Satish Sharma

16 Jul 2025 2:08 PM

PhysicsWallah appoints Satish Sharma

Will be responsible for shaping and executing the edtech company's brand and marketing strategy to drive growth and expansion.

PRHub X Equitas Small Finance Bank

16 Jul 2025 1:52 PM

Equitas Small Finance Bank assigns communication mandate to PRHub

The agency is responsible for developing and executing integrated communication strategies, and managing media relations for the bank.

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