FTA Global has bagged the digital marketing duties for Apex Group, a global financial services provider. 

The mandate encompasses SEO, paid marketing, and website maintenance services, with a clear focus on enhancing digital visibility, optimising performance in an AI-driven discovery ecosystem, and driving sustained brand growth.

Following an exclusive pitch process, FTA Global was selected for its data-driven approach and proven ability to deliver scalable digital outcomes.

Under this one-year engagement, FTA Global will work to enhance Apex Group’s organic and paid visibility through advanced SEO frameworks, performance marketing strategies, and ongoing website optimisation. The mandate will focus on strengthening search presence, improving user experience, and ensuring the brand remains discoverable and competitive in the evolving landscape shaped by AI-led search and digital discovery.

FTA Global will collaborate closely with Apex Group’s global teams to deploy integrated digital strategies aimed at improving search performance, optimising digital assets, and delivering sustained visibility in competitive financial services markets.

Senthil Kumar Hariram, founder and managing director, FTA Global, said, “Winning this mandate from Apex Group is a strong validation of our AI-first, performance-led marketing philosophy. In a sector as intricate as global asset management, visibility alone is not enough. You need precision, trust, and measurable outcomes. With our TaaS model, we are embedding a dedicated, tech-forward team within Apex Group’s ecosystem to ensure their digital footprint is not just broader, but smarter and more conversion-efficient. We are ready to deliver impact from day one.”

James Margetson, head of digital marketing, Apex Group, added, “We were looking for a partner who could align with our vision of strengthening digital performance in a rapidly evolving technology landscape. FTA Global’s performance-driven mindset, combined with its deep expertise across SEO and paid marketing, made them the right choice to support our growth objectives and enhance our global digital presence."