The Talented group has announced the launch of mktgstack, an agency designed to function as an AI-native growth partner. 

The agency is built to create marketing solutions beyond advertising campaigns. mktgstack is founded by Namrata Chawla and Varun Khiatani, who move from within the Talented ecosystem to launch the agency.

Chawla joined Talented in February, while Khiatani has been with the agency since it was launched in April 2022.

Chawla and Khiatani said, "We’re starting-up because we think there’s a genuine white space in the agency business. Most great creative agencies that exist today were built for a different era of marketing, when growth was driven by a few large campaigns planned months in advance. That no longer matches how entire cohorts of audiences consume, engage, convert, and make decisions. For a lot of brands and founders today, growth looks very different. So naturally, their expectations from ‘creative advertising’ are also different. Ad campaigns have their place, but many brands now see stronger results from growth levers like building their own distribution, founder-led storytelling, content and IP systems, AI enabled solutions and continuous optimisation of the assets and channels they already own. Our agency’s operating model will be designed for this sweet-spot. If the work doesn’t change behaviour, business outcomes, or momentum, we don’t think it matters how good it looks.”

Talented's 'grid' of companies includes Talented, The New Thing and Early Partners. 

Gautam Reghunath and PG Aditiya, founders, Talented, added, “We’re designing our grid model as a network of distinct founder led agencies, each with its own unique operating system. This matters because early-stage startups, established brands, and those in between operate under very different realities, from budget and team size to timelines and tolerance for risk. So, rather than forcing different forms of marketing for different clients that demand different balances and trade-offs into the same structure, The Talented Grid gives our clients the agency model that fits their context. Some of our agencies are optimised for craft, depth and cultural impact. Others, like mktgstack, are built to be lean, fast and highly efficient. As AI introduces a new layer of leverage in how we operate, it’s now possible for leaner, founder-led agencies to deliver high-quality creative execution that previously required much larger teams and traditional agency infrastructure. mktgstack is going to be innately pacy and agile; an agency structured more like a speedboat than a cruise ship."