BigTrunk Communications has secured the digital marketing mandate for Soframycin, an antiseptic cream brand.

With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns.

The agency will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience. 

Ajau Rawal, vice president - marketing, Soframycin, said, “As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience. BigTrunk’s deep understanding of healthcare communications and digital behaviour makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”

Bharat Subramaniam, founder and managing director, BigTrunk Communications, said, “Soframycin is more than a product—it’s a legacy deeply rooted in care and science. We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”