Digital

Snapchatters will be able to communicate with their close friends in an environment that prioritises their safety, privacy, and well-being

26 Jun 2024 11:11 AM

Snapchat rolls out safety features curated to reinforce authentic friend connections

Aims to safeguard teens and the broader community from online liabilities.

Monica Ledwani (left) and Rishi Bhargava

25 Jun 2024 10:04 AM

Dept brings in Monica Ledwani and Rishi Bhargava

The duo will be reporting to Yash Mody, CTO, Dept APAC.

David Droga (left) and Mira Murati

18 Jun 2024 3:07 AM

Cannes Lions 2024: AI and the nacho chip

David Droga, CEO, Accenture Song, and Mira Murati, CTO, OpenAI were in conversation about the advantages and perils of AI.

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

15 Jun 2024 12:27 PM

WPP’s Burson officially launches

Unveils new offerings along with a brand new visual identity and services.

Badshah assigns digital mandate to Tonic

13 Jun 2024 12:00 PM

Badshah Masala assigns digital mandate to Tonic Worldwide

The agency's Mumbai office will handle the business.

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.

Yash Bhanushali (left) and Jai Shah

04 Jun 2024 10:39 AM

Our objective is to work with both top-tier and independent brands, including startups: Orangutan 

Orangutan's co-founders, Jai Shah and Yash Bhanushali, share their vision, brand partnerships, and how to score big in the esports business. 

Image by Gerd Altmann from Pixabay.

28 May 2024 1:26 PM

94% Indians believe that government and tech companies should protect election integrity: Adobe 

The report also revealed that Indians have curtailed usage of particular social media platforms because of misinformation.

Priyanka Nair

28 May 2024 12:19 PM

Priyanka Nair joins FCB Kinnect as national strategy director

Moves from Ogilvy India.

FCB/SIX will be handling the digital media mandate.

28 May 2024 12:13 PM

FCB/SIX to handle Plum's digital mandate   

The New Delhi office won the account following a multi-agency pitch.

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