Digital

Haier and SW Network

31 Jul 2024 11:04 AM

Haier Appliances India assigns its digital duties to SW Network

Account was won post a multi-agency pitch and will be handled by SW Network's Delhi headquarters.
The agency's Mumbai office will handle the account.

30 Jul 2024 9:50 AM

Experience Commerce wins Eveready's digital and media mandate

The Cheil-owned agency will handle Eveready's battery, flashlights and lighting business.
The agency's Mumbai office will handle the snack brand's online presence. 

25 Jul 2024 12:54 PM

Balaji Wafers assigns digital creative and communication to Social Panga

The account was won post a multi-agency pitch.
Shubhi Grover (left) and Sanjana Chawla

25 Jul 2024 9:47 AM

Sapience Communications expands to India

To be led by Shubhi Grover and Sanjana Chawla.
Picture courtesy: The Privacy Sandbox explainer

23 Jul 2024 11:36 AM

Google not deprecating cookie, hands users the option to make an 'informed choice'

To increase privacy control, Google plans to introduce IP protection into Chrome's incognito mode.
Bombay Design Centre

19 Jul 2024 11:40 AM

Tata Chemicals appoints Bombay Design Centre

Account won post a multi-agency pitch.
Ravi Bhaya

16 Jul 2024 4:56 PM

IdeateLab appoints Ravi Bhaya as CEO

He moves from RSquared Global Ventures, where he was the co-founder, director.
Anant Ambani and Radhika Merchant

12 Jul 2024 10:53 AM

How much publicity is too much publicity?

We asked the industry for its opinion on the PR strategy of calling influencers to the Ambani wedding in return for ‘defined deliverables’.
71% of adults online are more likely to purchase from a company they can contact through messaging

10 Jul 2024 4:37 PM

Companies could lose USD 3.1 trillion annually, or 6.7% of their revenues, due to poor CX: Report

The whitepaper by Meta and Warc, highlights how business messaging can enhance customer relationships and drive brand growth on digital.
Suryakumar Yadav's catch, clinching the T20 World Cup title for India, received 209K mentions on social media.

08 Jul 2024 12:02 PM

Maruti Suzuki, Amul, and ICICI Bank topped brand mentions during the ICC Men's T20 World Cup: Report

According to the Interactive Avenues report, the tournament recorded 55.9 million mentions and 461 million engagements on social media.

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