Digital

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.
Yash Bhanushali (left) and Jai Shah

04 Jun 2024 10:39 AM

Our objective is to work with both top-tier and independent brands, including startups: Orangutan 

Orangutan's co-founders, Jai Shah and Yash Bhanushali, share their vision, brand partnerships, and how to score big in the esports business. 
Image by Gerd Altmann from Pixabay.

28 May 2024 1:26 PM

94% Indians believe that government and tech companies should protect election integrity: Adobe 

The report also revealed that Indians have curtailed usage of particular social media platforms because of misinformation.
Priyanka Nair

28 May 2024 12:19 PM

Priyanka Nair joins FCB Kinnect as national strategy director

Moves from Ogilvy India.
FCB/SIX will be handling the digital media mandate.

28 May 2024 12:13 PM

FCB/SIX to handle Plum's digital mandate   

The New Delhi office won the account following a multi-agency pitch.
Salesforce has released its 'State of Marketing' report

23 May 2024 3:24 PM

59% marketers need IT dept’s help to execute a campaign, despite having real-time access: Study

Marketers intent on applying AI in their operations with the right data, but are concerned about security, says the Salesforce report.
Akshay Bhatla

22 May 2024 2:30 PM

Akshay Bhatla joins Grapes as vice president of growth

He will be responsible for overseeing functions including advanced analytics across multiple geographies.
First row, from left to right: Amit Ojha, Neha Jolly Sawhney, Pulkit Trivedi, Saket Jha Saurabh, Poonam Nikam. Second row, from left to right: Uthara Ganesh, Lekshmi Geetha. Third row, from left to right: Chirag Kohli, Yagnesh Ravi

22 May 2024 1:22 PM

Snapchat announces India leadership team across content, partnerships, AR, growth and sales

Appoints Pulkit Trivedi, Saket Jha Saurabh,  Chirag Kohli, Amit Ojha, Uthara Ganesh, Lekshmi Geetha, Neha Jolly Sawhney and Yagnesh Ravi.
Sumbul Khan

22 May 2024 10:18 AM

Sumbul Khan joins Virtue Worldwide

Moves from Lowe Lintas, where she was SVP - account mangement.
Ashish Tambe

21 May 2024 11:02 AM

Social Beat appoints Ashish Tambe as national creative director 

Moves from FCB Kinnect, where he was executive creative director.

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