Yaap Digital, a data, AI, and analytics-led marketing intelligence company, has attracted strategic investment from marquee market participants Mukul Agrawal and Sunil Singhania-led India ahead of a venture fund, ahead of its proposed initial public offering.

The company filed its Draft Red Herring Prospectus (DRHP) in July for a proposed public market listing, marking a key milestone in its transition into a scalable, platform-led marketing and analytics enterprise.

As part of the transaction, each investor has acquired 7,20,400 equity shares, representing approximately a 4.68% stake in the company. The investment signals institutional confidence in Yaap Digital’s AI-powered marketing, analytics, and performance attribution capabilities.

Market participants view the move as an endorsement of the company’s data-centric operating model, proprietary marketing intelligence stack, and expanding domestic and international footprint. 

This comes at a time when enterprises are increasingly shifting towards outcome-driven, AI-led marketing solutions.

The investment coincides with a structural shift in the global marketing ecosystem, with brands moving away from purely creative-led campaigns towards data-validated, technology-enabled, and ROI-measurable marketing models.

AI-powered platforms that integrate data mining, analytics, automation, and performance attribution are increasingly being viewed as scalable and defensible businesses within the digital services landscape, positioning Yaap Digital to capitalise on the growing demand for measurable and performance-driven marketing solutions.