Appril, co-founded by entrepreneur Himanshu Yadav and Amrutha Sasikumar, officially launched today, positioning itself as a premium brand for men who value purpose, grace, and timeless style.

Driven by a mission to address the gap in men’s fashion where quality, sustainability, and refined aesthetics are often overlooked, Appril champions minimalist design and meticulous craftsmanship. 

The collection spans formal wear, casual wear, and party wear, claiming the usage of 100% pure, unblended natural fibres like Giza Cotton, European Linen, and Bamboo, stitched with cotton threads, accented with natural shell buttons, and finished to global standards. 

Sasikumar said, “True elegance is never loud. We’ve ensured that every Appril piece is not only aesthetically refined, but crafted with intention from fibre to finish.”

Yadav added, “Luxury isn’t just about a price tag, it’s about the story behind the clothing. At Appril, we honour legacy through the use of the finest fibres and timeless designs that speak of enduring quality and modern relevance.”