Lifestyle and luxury, 14 Oct 2025

Tanishq's 'India Wali Diwali' campaign.

14 Oct 2025 4:39 PM

From across oceans, Tanishq brings the warmth of Indian tradition to global homes

Conceptualised by Lowe Lintas, the campaign comprises an ad film.
This agreement will last for two years.

14 Oct 2025 2:58 PM

Banijay Asia and Talpa Studios enter a collaborative deal for India and Thailand

Through this partnership, Banijay Asia will bring Talpa Studios' shows and creative concepts to broadcasters and streaming platforms.
The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry

The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Srijita Das Roy 

14 Oct 2025 12:47 PM

FTA Global appoints Srijita Das Roy 

Roy moves from NP Digital, where she served as director - client services.
Citroën's

14 Oct 2025 10:59 AM

MS Dhoni shows how Citroën Aircross X makes every journey special

The campaign comprises an ad film.
Divanshi Gupta

14 Oct 2025 10:51 AM

Opinion: Independence in marketing strategy - building brands beyond paid media

The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.
Praveen Kenneth

14 Oct 2025 10:29 AM

‘I don't think goodness and common sense need brand ambassadors'

Praveen Kenneth, founder, Beautiful India, on positioning the brand as ‘conscious luxury' and why homegrown brands must take India global.
Rajat Mendhi

14 Oct 2025 10:26 AM

Rajat Mendhi joins S4Capital

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.
Instamart's Dhanteras campaign

14 Oct 2025 10:15 AM

Swiggy Instamart and Sonakshi Sinha flip the nepotism script with a golden spoon

The campaign spotlights the q-comm platform's instant gold delivery for Dhanteras with a bizarre spin on the idiom ‘born with a silver spoon'.

Latest Stories

This agreement will last for two years.

14 Oct 2025 2:58 PM

Banijay Asia and Talpa Studios enter a collaborative deal for India and Thailand
The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry
Srijita Das Roy 

14 Oct 2025 12:47 PM

FTA Global appoints Srijita Das Roy 
Citroën's

14 Oct 2025 10:59 AM

MS Dhoni shows how Citroën Aircross X makes every journey special

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