Banijay Asia, part of global content powerhouse Banijay Entertainment, has announced a collaborative deal with Netherlands-based global unscripted format creator Talpa Studios.

Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ diverse portfolio of non-scripted formats in India and Thailand, expanding the reach of Talpa’s celebrated IPs across two of Asia’s most dynamic entertainment markets.

Talpa Studios is renowned for its bold, high-concept entertainment formats that have redefined global television storytelling. Its portfolio includes global hits such as The Floor, The Quiz with Balls, The Alliance, and Most Wanted, among others.

Through this partnership, Banijay Asia will bring Talpa Studios’ compelling shows and creative concepts to broadcasters and streaming platforms across India and Thailand, with an aim to localise, adapt, and produce these IPs for regional audiences.

This representation deal marks a significant step forward in strengthening the creative collaboration between Europe and Asia’s leading format powerhouses bringing audiences in India and Thailand closer to some of the world’s most talked-about entertainment experiences.

Deepak Dhar, founder and group CEO, Banijay Asia and Endemol Shine India, said, “Talpa Studios has consistently delivered formats that have not just entertained but also transformed the global entertainment landscape. At Banijay Asia, we’ve always believed in the power of great storytelling backed by strong format DNA, and this partnership allows us to introduce some truly exciting concepts to India and Thailand. We look forward to collaborating closely with Talpa Studios to bring these ideas alive for our audiences with our signature local flavour and scale.”

Maarten Meijs, CEO, Talpa Studios, added, “Asia is an exciting and fast-evolving market for unscripted entertainment, and working with Banijay Asia allows us to connect our creative ideas with local audiences. Their proven ability to translate global formats into distinctive local hits makes them a perfect partner to represent our catalogue in the region. This collaboration reflects our shared belief in creativity and the power of strong partnerships to reach audiences worldwide.”