Citröen has rolled out a campaign 'Har Moment Ka Boss Aircross X' (every moment's boss is Aircross X), featuring cricketer Mahendra Singh Dhoni, to spotlight the offerings of its new SUV.

The campaign comprises an ad film. The film narrated by Dhoni, showcases families and individuals celebrating life’s moments with the Aircross X. From festivals to milestones, the car brings everyone along, making every journey memorable. Highlighting features like Premium Soft-Touch Dashboard, Cara Citroën Assistant, Halo 360° Camera, 7-Seater Flexi-Pro, Tropicool Ventilated Seats, 6 Airbags, and Advanced 6-Speed Automatic Transmission, the film underscores how smart technology and thoughtful design transform travel into special, shared experiences.

What we think about it: It effectively captured the excitement of family and festive moments, with MS Dhoni’s narration tying the scenes together seamlessly. Its fast pace is driven by rapid cuts between celebrations, milestones, and feature highlights, which keeps the viewers engaged while showcasing the car's versatility.

The campaign rolled out across social media platforms on 10 October.