Zoff Foods has appointed chef Natasha Gandhi as its first digital ambassador. The announcement follows the spice brand’s recent expansion into the ready-to-cook category and offline retail partnerships with Reliance Retail and D-Mart.

A season six MasterChef India finalist, Gandhi also featured on the Forbes India top 100 digital stars list. 

By partnering with Gandhi, Zoff Foods will use her credibility as a MasterChef finalist and digital creator to drive authentic recipe-led content and lifestyle storytelling. Her expertise in millet-led recipes, clean-label cooking, and strong digital connection with young households align perfectly with Zoff Foods’ vision of making modern Indian kitchens healthier and more convenient, according to the brand. Her voice and content will anchor the brand's diverse portfolio, encompassing whole and powdered spices, ready-to-cook gravies, and gourmet essentials. 

Chef Natasha’s healthy eating and millet advocacy complements Zoff Foods’ focus on purity, innovation, and convenience, making her an ideal face for its digital-first vision, stated the brand. 

Akash Agrawalla, co-founder, Zoff Foods, said, “At Zoff Foods, our vision is to shape trends leading with convenience, taste, and health. We want to deepen our reach across all touch points with an increased focus on digital. For example, #UnfilteredBandhan campaign on Raksha Bandhan or #GoldenGlowWithZoff, an organic social moment into a structured UGC programme, we have seen how digital-first storytelling can turn into powerful consumer movements. This association with Chef Natasha unlocks new opportunities in how we can engage and drive storytelling with more relatability. With shared synergies, we believe we have an opportunity to empower consumers, encouraging them to put on their chef hat, further positioning Zoff Foods as a reliable and trusted partner in their kitchen journey.”