Media , 05 May 2025

Indian Railways' ‘Lucky Yatra’ campaign

05 May 2025 7:40 PM

Indian Railways' gamble against ticketless travel

Conceptualised by FCB India, the campaign seeks to incentivise travellers with a chance to win a lottery every time they buy a train ticket.
Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Sony Max 1

05 May 2025 2:46 PM

Sony Pictures Networks India launches Sony Max 1

The new Hindi film channel aims to offer a viewing experience that reflects the spirit of Indian households. 
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
From left: David Simonsen, Jangho Seo, Gaurav Gandhi and Kelly Day

05 May 2025 11:11 AM

Prime Video partners with CJ ENM

Through this collaboration, the OTT platform has secured multi-year worldwide distribution rights for Korean content.
Kiran Bhanushali

05 May 2025 11:07 AM

Opinion: Different species of creative directors

Rediffusion's senior creative director lists why his peers are the ones that make advertising chaotic, yet brilliant. 
The FMCG company also reported a 20% YoY increase in consolidated revenue, reaching INR 2,730 crore, alongside significant growth in India and international markets.

05 May 2025 11:06 AM

Marico board approves re-appointment of Saugata Gupta as MD and CEO

Gupta joined Marico in 2004 as marketing head, became CEO of India Business in 2007, and has served as MD and CEO since 2014.
Debbi Vandeven

05 May 2025 10:56 AM

The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven

VML's global CCO on the recent merger's influence on its creative vision, India’s creative potential and strategic importance, and more...
Manifest's May issue

05 May 2025 10:19 AM

Manifest's May issue is out

There's Manifest Play coverage, a chat with Debbi Vandeven, global CCO, VML, an analysis of the financial impact of awards, and more...

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