Media , 08 Sep 2025

The shape of TV media is changing, as consumers shift from linear TV to CTV, reveals the study

08 Sep 2025 8:36 PM

Global linear TV ad spend dips to USD 143.9 bn amid streaming surge: Warc report

Linear TV represents just 12.4% of ad spend, down from 41.3% in 2013, as per the latest global ad trends report.
The spin-off follows a quirky team of not-so-competent journalists.

08 Sep 2025 8:06 PM

JioHotstar turns the front page into a punchline for its new show

The OTT platforms' print campaign for The Office spin-off ‘The Paper' uses satire to remind readers why newspapers still matter.
Nike's Why Do It? Campaign

08 Sep 2025 7:00 PM

After ‘Just Do It', Nike asks ‘Why Do It?' to today's generation

The campaign, featuring cricketer Shreyas Iyer alongside a diverse roster of global athletes, reframes greatness as a choice, not an outcome.
Prabhvir Sahmey

08 Sep 2025 5:08 PM

Prabhvir Sahmey joins Huella

He moves from Samsung Ads, where he was senior director, ad sales.
Humsa Dhir

08 Sep 2025 2:20 PM

Humsa Dhir exits Sony Pictures Networks India

She was senior vice president and head of corporate communications. 
The campaigns will amplify stories of rural tourism, heritage walks, cultural festivals and wildlife experiences, complementing the Tourism Board's existing initiatives.

08 Sep 2025 1:43 PM

Z partners with the MP tourism board to boost state tourism through digital-first campaigns

The year-long mandate is to showcase Madhya Pradesh's cultural and tourism potential through influencer-led initiatives.
Bhawana Choudhary

08 Sep 2025 1:09 PM

FCB Ulka appoints Bhawana Choudhary

She moves from Leo.
Heather Freeland

08 Sep 2025 10:56 AM

LinkedIn appoints its first chief brand officer

Heather Freeland moves from Adobe.
Alia Bhatt

08 Sep 2025 10:42 AM

Alia Bhatt joins Levi's as its global brand ambassador

To highlight this association, the brand has rolled out a campaign featuring Bhatt.
VZY stands for Vibe, Zone and You

08 Sep 2025 10:39 AM

Dish TV enters smart TV market with VZY

Positions the offering as a 'complete entertainment hub'.

Latest Stories

Each bottle comes in a hand-filled, individually engraved and gold-lettered decanter, paired with a handmade wooden box and a personally signed letter from Singh. 

05 Feb 2026 4:45 PM

ABD Maestro unveils 34-year-old ‘The Collective' single malt, limited to 60 bottles
The feature is designed to retain a content creator's original emotion and energy in dubbed videos.

05 Feb 2026 2:57 PM

YouTube expands auto-dubbing tool to make global content feel local
Mohammed Siraj

05 Feb 2026 2:43 PM

Hell Energy Drink onboards Mohammed Siraj
Santosh Pawar

05 Feb 2026 2:19 PM

BigTrunk Communications appoints Santosh Pawar

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required