Media , 08 Sep 2025

The shape of TV media is changing, as consumers shift from linear TV to CTV, reveals the study

08 Sep 2025 8:36 PM

Global linear TV ad spend dips to USD 143.9 bn amid streaming surge: Warc report

Linear TV represents just 12.4% of ad spend, down from 41.3% in 2013, as per the latest global ad trends report.
The spin-off follows a quirky team of not-so-competent journalists.

08 Sep 2025 8:06 PM

JioHotstar turns the front page into a punchline for its new show

The OTT platforms' print campaign for The Office spin-off ‘The Paper' uses satire to remind readers why newspapers still matter.
Nike's Why Do It? Campaign

08 Sep 2025 7:00 PM

After ‘Just Do It', Nike asks ‘Why Do It?' to today's generation

The campaign, featuring cricketer Shreyas Iyer alongside a diverse roster of global athletes, reframes greatness as a choice, not an outcome.
Prabhvir Sahmey

08 Sep 2025 5:08 PM

Prabhvir Sahmey joins Huella

He moves from Samsung Ads, where he was senior director, ad sales.
Humsa Dhir

08 Sep 2025 2:20 PM

Humsa Dhir exits Sony Pictures Networks India

She was senior vice president and head of corporate communications. 
The campaigns will amplify stories of rural tourism, heritage walks, cultural festivals and wildlife experiences, complementing the Tourism Board's existing initiatives.

08 Sep 2025 1:43 PM

Z partners with the MP tourism board to boost state tourism through digital-first campaigns

The year-long mandate is to showcase Madhya Pradesh's cultural and tourism potential through influencer-led initiatives.
Bhawana Choudhary

08 Sep 2025 1:09 PM

FCB Ulka appoints Bhawana Choudhary

She moves from Leo.
Heather Freeland

08 Sep 2025 10:56 AM

LinkedIn appoints its first chief brand officer

Heather Freeland moves from Adobe.
Alia Bhatt

08 Sep 2025 10:42 AM

Alia Bhatt joins Levi's as its global brand ambassador

To highlight this association, the brand has rolled out a campaign featuring Bhatt.
VZY stands for Vibe, Zone and You

08 Sep 2025 10:39 AM

Dish TV enters smart TV market with VZY

Positions the offering as a 'complete entertainment hub'.

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Mukesh Ghuraiya

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Enormous and Duroflex

09 Sep 2025 12:02 PM

Duroflex and Sleepyhead assign integrated creative duties to Enormous
dentsu X's Mumbai office will handle the account

09 Sep 2025 11:19 AM

Kotak Mahindra Group appoints dentsu X 
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