Connect Network Inc has announced the launch of its Connect Digital DOOH Platform, a Digital Out-of-Home (DOOH) division that fuses audience intelligence, cutting-edge AdTech, and creative innovation into a single, powerful platform.

The DOOH division is designed to unlock the agency's potential for brands from 31 diverse environments across streets, malls, transit hubs, corporate parks, salons, pharmacies, gyms, and more, to a global footprint of 10 million-plus programmatically available screens.

Connect Digital will also offer brands the ability to blend data-driven precision with the impact of OOH storytelling. 

At the heart of this offering is Immersive, Connect’s proprietary AI-powered AdTech platform that redefines DOOH planning, buying, and measurement. 

It enables hyperlocal audience targeting with micro-market and street-level precision, dynamic creative optimisation in real time based on audience triggers and context, and cross-environment visibility through unified campaign dashboards with transparent performance metrics. 

The platform will also provide global programmatic access to high-impact screens in top markets worldwide.

Haresh Nayak, CEO, Connect Network Inc, said, “With Connect Digital, we are not just delivering digital screens, we are delivering intelligence, scale, and precision in ways the industry has never experienced. From Indian tier-2 towns to Times Square in New York, we can put your brand in front of the right audience, in the right place, at the right time and prove its impact.”

Fabian Cowan, director, Connect Digital, added, "Marketers today face three big challenges: reaching the right audience without wastage, proving campaign effectiveness, and delivering consistent experiences across markets. Connect Digital solves all three. By merging our deep OOH expertise with the precision and agility of digital, we give brands a single, intelligent system to plan, activate, and measure DOOH campaigns at scale across cities, environments, and even countries. This is the future of outdoor media: accountable, targeted, and truly connected. Yes, as digital and physical worlds continue to blend, the brands that win will be those that see DOOH not as an add-on, but as a core pillar of their omnichannel strategy."