Media , 13 Jan 2026

Jos Alukkas' My best friend's wedding campaign

13 Jan 2026 11:24 PM

Jos Alukkas reimagines traditions with Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam

Conceptualised by Toki Creative Collective, the campaign ‘My Best Friend's Wedding' plays out like a rom-com with a surprise ending.
Shivani Sharma

13 Jan 2026 4:59 PM

Shivani Sharma joins PRable Global

She moves from Weber Shandwick, where she was account director.
Implemented in partnership with Graphiti Studios, the initiative brings together India's innovation and creative ecosystems to promote socially relevant innovation through storytelling and hands-on skilling.

13 Jan 2026 4:51 PM

PSA and MIB collaborate with Netflix on skilling initiative ‘inspiring innovators'

For this, eight short films created under the initiative highlight India's innovation ecosystem.
Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations

The campaign consists of six ad films. 
The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

13 Jan 2026 1:48 PM

OneXtel appoints Sparkt to handle strategic brand and communications

The account was won post a multi-agency pitch.
The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.
Indriya's bridal campaign

13 Jan 2026 11:28 AM

Aditi Rao Hydari and Indriya turn the spotlight on bridal self-love

Conceptualised by Ogilvy, the campaign captures the essence of a bride's emotions moments before her wedding.
CVL Srinivas

13 Jan 2026 11:09 AM

WPP India's CVL Srinivas announces retirement

He will be stepping down from his role of country manager on 31 March.
Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.
Image by 52Hertz from Pixabay

13 Jan 2026 10:50 AM

The middlemen nobody talks about

An industry insider who prefers to remain unnamed, pens down why the industry must stop lying to itself.

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