Big FM has announced the relaunch of its out of home vertical as Big OOH, formerly known as Big Street.

Big FM looks to create a solution-based approach towards OOH by utilising measurable, tech-driven and programmatic digital OOH and traditional OOH advertising.

Sunil Kumaran, COO, Big FM, said, “After the launch of Big Live platform, we are excited to further diversify our portfolio with the relaunch of Big OOH. As a media powerhouse, our endeavor has always been to create innovative solutions that engineer real-world value for brands and their products. With this new vertical, we are not just expanding our offerings; we are elevating our ability to deliver impactful, measurable and immersive brand experiences that resonate with audiences. The launch of Big OOH further enables us to cater to the ever-evolving marketing needs and provide integrated media solutions that drive results.”

Rahul Tyagi, national lead, Big OOH, added, “Big OOH is the next phase in Big FM’s evolution towards offering 360-degree marketing excellence. With this addition, we aim to meet the marketing requirements of brands and deliver impactful strategies that shape brand identity and drive high recall."