Mumbai-based integrated communications firm Madchatter Brand Solutions has joined the Worldcom Public Relations Group, a global partnership of independent agencies across the world. This strategic partnership marks a significant development in the agency's ability to deliver globally aligned, locally resonant campaigns for its roster of Indian and international clients.

Through access to Worldcom’s network of over 80 independent PR firms across 40 countries, Madchatter aims to collaborate on global mandates, contribute India-specific insights to international campaigns, and bring world-class communications solutions to brands operating in complex, multicultural markets.

Rachna Baruah, founder and CEO of Madchatter Brand Solutions, said, “Joining the Worldcom network represents a significant strategic milestone for us, especially at a time when regional boundaries in business and communication are rapidly dissolving. This partnership equips us with direct access to a global network of expertise, enabling us to deliver culturally nuanced, globally informed strategies.”

Worldcom’s selection process includes a detailed evaluation of each agency’s operational capabilities, regional insight, and alignment with the network’s collaborative ethos. 

Bjorn Mogensen, recruitment chair, Worldcom Public Relations Group, said, “India remains a market of growing strategic importance in the global communications landscape. With Madchatter’s addition, we are not only expanding our presence in South Asia but also strengthening our capacity to collaborate on future-facing, multi-market communications initiatives. Their regional perspective and strategic depth will play an important role in shaping how the network engages with emerging opportunities across the region.”

As part of the Worldcom network, Madchatter aims to co-develop multi-market campaigns, drive real-time knowledge exchange, and offer on-ground support for global brands looking to establish or expand their footprint in India.