Smoke Lab, a homegrown vodka brand from the NV Group, has announced the appointment of Actimedia PR & Digital for its overall communications mandate. 

The agency will be responsible for Smoke Lab’s PR efforts in India while also fortifying its international visibility.

Globally, Smoke Lab Vodka has a strong presence in the US and in key markets in India. 

The brand is currently on an expansion spree across the UK, EU, and further in the U.S, while also marking its foray into new cities in India. 

Varun Jain, founder, Smoke Lab Vodka, said, “Since inception, we’ve kept our eyes on one goal — to create a world-class vodka brand from India. As we remain focussed on consolidating that vision, we are delighted to have Actimedia support us with their expertise and understanding of the lifestyle and business space,” said Varun Jain, Founder, Smoke Lab Vodka."

Amitabh Saksena, founder and director, Actimedia PR & Digital, added, "As Smoke Lab enters an exciting, action-packed phase, repositioning itself both in India and globally, we are excited to assist in creating a fresh communications approach and strategy for the ‘Make in India’ brand. The brand not only boasts a great design aesthetic, but it has also crafted some of the boldest and most authentic spirit flavours using pure Indian ingredients. We look forward to amplifying their story through our multi-platform approach."