Sports marketing, 05 Jan 2026

Ramprasad Sundar

05 Jan 2026 4:07 PM

Ramprasad Sundar moves to YouTube

Joins as head - music partnership, artist and label relations.
The partnership also includes the launch of a dedicated Excel music label, to be globally distributed by UMG, and the appointment of Universal Music Publishing Group as Excel's exclusive music publishing partner.

05 Jan 2026 4:06 PM

Universal Music India acquires 30% stake in Excel Entertainment

The deal values Excel Entertainment at INR 2,400 crore, giving Universal Music India global rights to future Excel soundtracks.
Boldfit campaign.

05 Jan 2026 3:04 PM

Boldfit uses Suhani Shah's magic and Samay Raina's misread to sell fitness

The campaign consists of an ad film.
Lahori Zeera's 'Har Koi Peera, Lahori Zeera' campaign

05 Jan 2026 2:56 PM

From everyday to extraordinary, Lahori Zeera fits into all moments of life

The second edition of 'Har Koi Peera, Lahori Zeera' is conceptualised by Enormous.
Atul Agrawal

05 Jan 2026 2:00 PM

The Indian Society of Advertisers appoints Atul Agrawal as CEO

Agrawal has worked with Tata and Hindustan Unilever during his career spanning close to four decades.
FanCode will carry more than 50 ATP Tour tournaments every year, including the Nitto ATP Finals, all ATP Masters 1000 events, ATP 500s and ATP 250s.

05 Jan 2026 1:34 PM

FanCode becomes the exclusive home of ATP Tour in India with multi-year rights deal

The deal makes FanCode the exclusive home of men's tennis across the subcontinent until 2028.
Rahul Shukla

05 Jan 2026 11:40 AM

'We are not in the business of selling watches, we are in the business of celebrating partnerships'

We caught up with Titan Watches' Rahul Shukla to discuss India's luxury watch space, their association with international brands and more.
Sonal Kabi

05 Jan 2026 11:22 AM

Prime Video & Amazon MGM Studios elevates Sonal Kabi

She was previously director and head - marketing for India.
Wheel of Fortune's campaign

05 Jan 2026 11:10 AM

Akshay Kumar shows how a word can change your fortune

SPNI has rolled out the second brand film for its upcoming show Wheel of Fortune.
TRESemmé's campaign for its Hydra Matrix range.

05 Jan 2026 10:59 AM

Ananya Panday and Anurag Kashyap go off-script so TRESemmé can steal the scene

Conceptualised by Braindad, the campaign consists of an ad film.

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