Sports marketing, 12 Jan 2026

Raj Mishra

12 Jan 2026 1:54 PM

Chtrbox goes global, picks Dubai as its first international hub

The first Indian listed creator economy firm enters the Middle East, with former TikTok India head Raj Mishra leading regional expansion.
Srijith Jagdish

12 Jan 2026 12:11 PM

JioStar elevates Srijith Jagdish

Was head - emerging markets.
Duolingo's campaign featuring Praggnanandhaa

12 Jan 2026 11:26 AM

Praggnanandhaa checkmates chess stereotypes with Duolingo

Conceptualised by Talented, the campaign reframes chess as a legitimate sport with star-making potential.
Vipin Nambiar

12 Jan 2026 11:04 AM

Opinion: Sport survived VAR - can it survive the AI war?

The author wonders whether brands and fans are ready to play along the AI wave in sport.
Parle-G's 'Celebrating Lohri' campaign.

12 Jan 2026 11:01 AM

Parle-G explores what families hold on to when everything else changes

Conceptualised by Thought Blurb Communications, the campaign consists of an ad film.
Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

We unpack the gap between performative apologies and real crisis management, examining why brands fail at saying sorry when it matters most.
Star Sports' promo for the Men's T20 World Cup

12 Jan 2026 9:02 AM

Women's World Cup winners urge the men to retain the Men's T20 World Cup

The film features Jemimah Rodrigues, Deepti Sharma and Shafali Verma.

Latest Stories

Raj Mishra

12 Jan 2026 1:54 PM

Chtrbox goes global, picks Dubai as its first international hub
Srijith Jagdish

12 Jan 2026 12:11 PM

JioStar elevates Srijith Jagdish
Duolingo's campaign featuring Praggnanandhaa

12 Jan 2026 11:26 AM

Praggnanandhaa checkmates chess stereotypes with Duolingo
Vipin Nambiar

12 Jan 2026 11:04 AM

Opinion: Sport survived VAR - can it survive the AI war?

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