Sports marketing, 14 May 2025

Tata Coffee Grand's 'Too Cool to Have It Solo’ campaign.

14 May 2025 8:40 PM

Tata Coffee Grand brews instant chemistry in a metro

Conceptualised by 82.5 Communications, the campaign consists of an ad film.
Will launch on 16 May 2025 to brands already live on Zepto’s platform.

14 May 2025 8:17 PM

Zepto launches Zepto Atom

The new subscription service aims to provide hyperlocal, real-time consumer insights for brands.
FCB Ulka X Sensodent Group

14 May 2025 3:54 PM

Sensodent Group hands creative duties to FCB Ulka

The account was won following a multi-agency pitch.
Grey moves to realign its financials with Ogilvy as WPP restructures agencies

14 May 2025 1:54 PM

WPP moves Grey under Ogilvy network (updated)

According to an internal memo sent by Grey's global CEO, the new structure is not a merger, but 'primarily a change in financial reporting'.
Anand Krishna

14 May 2025 1:16 PM

Anand Krishna joins Curativity

Most recently, he served as vice president – customer success at Mirum India.
Emami's AI-generated ‘DermiCool Warriors’ campaign

14 May 2025 11:11 AM

Emami leverages AI to reimagine ‘DermiCool Warriors’

The campaign blends the brand's nostalgic legacy with next-gen technology, while reinforcing its core proposition.
Raahil Chopra (left) and Leander Paes

14 May 2025 10:50 AM

'Didn’t play for prize money, brand endorsements or trophies - played for India'

The former world number one in tennis, who has an Olympic Bronze and 20 Grand Slams, was the guest of honour at Manifest Play.
Shantanu Narayen

14 May 2025 10:39 AM

Cannes Lions 2025: Shantanu Narayen gets the inaugural 'creative champion' accolade

Narayen is Adobe's chairperson and CEO.
A note stated that it will have 'meaningfully fewer ads than TV channels and other streaming services'  

14 May 2025 9:56 AM

Prime Video's shows and movies to get 'limited ads'

Users can avail an ad-free option for an additional INR 129 per month.

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