Tata Coffee Grand has rolled out a campaign 'Too Cool to Have It Solo’, to highlight its cold coffee range.

Conceptualised by 82.5 Communications, the campaign comprises an ad film titled 'The Subway'. It centres on how on-the-go cold coffee serves as an icebreaker for strangers.

Set against the backdrop of a bustling metro, the film brings to life the magic of fleeting moments made memorable over a chilled can of Tata Coffee Grand cold coffee. Amid the everyday rush, a young woman spots a man and instinctively sketches him. Their eyes meet, and what starts as a quiet, almost incidental encounter instantly sparks something more—a shared glance, a smile, and the silent thrill of connection. With a single word 'coffee?' - the ice breaks and their momentary interaction transforms into a playful escape from the chaos around them. The film captures the beauty of spontaneous chemistry and the kind of urban serendipity that defines modern youth. A sip later, they’re immersed in their own world of possibility and wonder - only to return to reality with a sweet, lingering memory.

What we think about it: The film stirs up a refreshing narrative of spontaneous urban chemistry with just the right dash of cool. The vibrant visuals, flirty storytelling, and the “coffee? here?” hook make cold coffee a modern icebreaker which was cool. And if they were reaching out to a younger cohort this film would resonate for sure.

Partha Biswas, president and head - RTD business, Tata Consumer Products, said, “Cold Coffee consumption is exploding in India and we have launched a truly indulgent range of On the Go, Readyto-Drink cold coffees in delicious international flavours. Tata Coffee Grand Cold Coffee is an invitation for a meet cute which opens a world of possibilities the moment the cans are popped open."

Kiran Ramamurthy, president, 82.5 Communications, added, "Coffee has always been a way for people to connect. Tata Coffee Grand Cold Coffee takes that a step further by being available anytime, anywhere. It's not just a drink; it's a trigger for connections. Therefore, perfect for today's youth, who are so social and spontaneous, and actively seeking those real moments. Our campaign brings that to life, transforming the brand into more than just an icebreaker – a facilitator of genuine connections."