Sports marketing, 22 Aug 2025

Sony Sports Network's film features Virender Sehwag

22 Aug 2025 5:14 PM

From prayers to cheers, Sony Sports Network shows how cricket binds a billion voices into one

The campaign 'Rag Rag Mein Bharat' has been launched ahead of the Asia Cup 2025.
Dream11's home screen

22 Aug 2025 11:57 AM

Dream11 discontinues cash games and contests

Pivots to 'free contests with exciting prizes'.
Hisense X Adfactors PR

22 Aug 2025 11:17 AM

Hisense India appoints Adfactors PR for strategic communications

Through the partnership, the agency aims to position Hisense as a household name across India. 
Worldpanel by Numerator released the 13th edition of its annual Brand Footprint India report

22 Aug 2025 11:12 AM

Smaller FMCG brands outpace giants in 2024: Brand Footprint India report

Parle retains top spot, Surf Excel breaks into the top five, and Haldiram's enters the top 10 for the first time, reveals the report.
Dalbir Singh continues with his weekly diaries.

22 Aug 2025 11:10 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films encounters someone charting a new career path amid the AI surge.
Ruchi Sharma

22 Aug 2025 11:05 AM

Ruchi's blog: From Ramayana to Reels - the bridge of creativity

The author explores how shared South Asian stories shape a more authentic, collaborative creative future.
Birla Opus Paints' '‘Special Mehmaan Aayenge?' campaign

22 Aug 2025 9:47 AM

Birla Opus Paints helps bring Bappa home

Conceptualised by Leo, the campaign comprises a film.
Nodwin Gaming joins RTS (the shareholder) as the co-owner of Evo.

22 Aug 2025 1:08 AM

Sony Interactive sells Evo stake to Nodwin Gaming

Through this alliance, Evo will leverage Nodwin's broad portfolio of properties to strengthen its presence across international markets.

Latest Stories

Pro Kabaddi League's '#GhusKarMaarenge' campaign

25 Aug 2025 10:57 AM

Tiger Shroff showcases the spirit and strategy of Kabaddi
Abhinav Kumar

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'
Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace
India is currently OpenAI's second-largest market by user numbers and has the largest population of student users globally.

24 Aug 2025 10:07 PM

OpenAI to launch India office in New Delhi this year

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Abhinay Bhasin (left) and Samir Asher

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Centrick sponsors the back page and half the spoils for this initiative.

15 Aug 2025 9:00 AM

Centrick partners with Manifest for print ad contest

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