Birla Opus Paints has rolled out a campaign ‘Special Mehmaan Aayenge?’, ahead of Ganesh Chaturthi.

Conceptualised by Leo, the campaign comprises a film and is rooted in the brand’s Duniya Ko Rang Do philosophy. The film follows the story of a young boy who watches everyone around him joyfully preparing to welcome Lord Ganesha into their homes, and longs to bring the deity into his own home. At first, his parents don’t realise the yearning of the kid for his own Bappa, but convinced with his determination, the family decides to welcome Bappa, leaving aside the hesitations of work, guests, or painting.

What we think about it: The film captures the spirit of Ganesh Chaturthi through the innocent eyes of a young boy.  The storytelling is simple yet powerful. The initial disconnect between the child's yearning and the parents' preoccupations reflects a common modern reality: the clash between tradition and daily life pressures.

Inderpreet Singh, head – marketing, Birla Opus Paints, said, “Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this heartwarming film, we wanted to tell this story through the eyes of a child welcoming Bappa home for the very first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”

Sachin Kamble, chief creative officer, Leo, South Asia, said,"Birla Opus has always celebrated the transformational power of colours in our lives. With this film, we capture that sentiment through the innocent eyes of a child and his heartfelt wish to welcome Bappa home. The film shows how Birla Opus goes beyond just beautifying walls; they help transform homes into spaces of celebration and love."