Pickyourtrail has rolled out its debut campaign to spotlight its customisation and accessibility offerings.

Conceptualised by Talented, the campaign comprises two ad films.

In the first film, 'Sooper Hit Couple Holiday with Pickyourtrail', a newly married couple walks in dressed head-to-toe in their wedding outfits, asking for a holiday package. The master tailor quizzes them about what they’re actually looking for: romance, adventure, or something in between and then stitches together the perfect getaway that fits their tastes.

The second film, 'Sooper Hit Family Holiday with Pickyourtrail', features an entire family seeking a vacation in Europe that suits everyone. The tailor walks them through options based on their preferences and budget, eventually landing on a destination that satisfies the whole group.

Together, the films spotlight Pickyourtrail’s strength: truly tailor-made holidays for couples and families.

What we think about it: The 'tailor' metaphor is charming and makes the idea of customisation instantly clear. The storytelling is warm, the insight is solid, and the campaign does a clean job of positioning Pickyourtrail as the go-to for genuinely personalised holidays.

The campaign rolled out across social media platforms on 20 November and will also be rolled out on CTV.