Myntra has rolled out a campaign, ‘Myntra EORS Price Cash' announcing the latest edition of its End of Reason Sale (EORS), featuring director and filmmaker Rohit Shetty.

Conceptualised by Tilt Brand Solutions, the campaign comprises a series of films. The teaser of the film opens with Shetty being exasperated after having ‘crashed everything possible’ in his films so far and demanding something new. The films then follow him, leading the biggest crash of all - the Myntra EORS Price Crash.

From Stylish Sanya and Thandi Tanya to No-Hit Shobhit, each film playfully shows how Myntra’s EORS Price Crash helps consumers upgrade their wardrobes without compromising on budget or flair. The campaign draws from light-hearted, larger-than-life situations where everyday dressing dilemmas collide with Shetty’s signature humour and action-driven style.

What we think about it: The campaign builds brilliantly on Shetty’s trademark film universe - big crashes, bigger drama, and tongue-in-cheek action - transforming his iconic style into a playful metaphor for the Myntra EORS Price Crash. A sharp, high-energy storytelling that transforms a routine sale announcement into a memorable, cinematic retail moment, the narrative is relatable and sticks with the audience.

Neha Gulati, senior director- brand marketing, Myntra, said, “The End of Reason Sale has consistently delivered unmatched value to customers across India, and this edition strengthens that promise with the Myntra EORS Price Crash. With Rohit Shetty fronting the campaign, we have been able to spotlight the most common wardrobe challenges faced by shoppers in an entertaining yet meaningful way. As one of India’s most awaited shopping events, EORS continues to drive exceptional excitement among customers looking for quality, trends, and value.”