Spotify has rolled out a campaign for its 2025 edition of Wrapped, featuring actors Ramanathan Sarathkumar, Raghav Juyal and Emraan Hashmi.

Conceptualised by Kulfi Collective, the campaign comprises two ad films.

The first film (above) shows Sarathkumar in a panchayat meeting, upset that Gen Z is hooked on trending songs no one understands. When they ask what to listen to, he champions classical folk and Villu songs, winning the older crowd’s support and calling for music that comes from their own village. Then a Gen Z member asks what he listens to and demands his Spotify Wrapped. The reveal is that he’s been streaming 'Orum Blood' on repeat, an upbeat commercial track, with his play count displayed on screen.

The second film shows Hashmi entering a club and asking for the VIP section. Juyal is already inside wearing a Hashmi T-shirt, bragging about his Spotify Wrapped. When Hashmi arrives, Juyal pretends not to know him, acting like he’s above it. Hashmi snaps back, saying he taught Juyal’s generation how to kiss. Paparazzi rush in, escalating the scene. Hashmi tries to leave, but Juyal stops him, blaming his PR team for the act. To prove he’s still a fan, he plays his top song, Tu Hi Meri Shab Hai, along with his streaming numbers.

What we think about it: The playful take on Spotify Wrapped works, and the generational clash between Sarathkumar, Juyal and Hashmi has real appeal. But while the campaign uses the same comedic route as last year, it doesn’t land with the same sharpness. The films are fun, just not as hilariously self-aware as the previous edition.

The film was released across social media on 4 December.